Santiago Villegas Salazar

Critic
DISC Type : C

Country Manager Colombia (interim) at Stori

Bogota, D.C., Capital District, Colombia

Overview

Santiago has no verified overview

Personality Overview

Precise

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Santiago has no verified topics they care about

Media Appearances

Santiago has no verified media appearances

Work History

5-2025
Country Manager Colombia (interim) at Stori
5-2025
Risk Director (Mexico) at Stori
5-2024 - 5-2025
Chief Risk Officer Colombia (CRO Colombia) at Stori
2-2021 - 4-2024
Risk Director Crédito Fácil Codensa - CRO at Scotiabank Colpatria
2-2020 - 2-2021
Vicepresidente de riesgos at Avista Colombia

Education

12-2018 - 2019
MBA from Tulane University - A.B. Freeman School of Business
2016 - 2018
Maestría en administracion de empresas from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Country Manager Colombia (interim) at Stori
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Santiago

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Santiago take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Santiago

Personality Compatibility


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