Sara Ashburn-Reed, M.Ed., Audiologist

Evaluator
DISC Type : csd

Director of Marketing at iotaMotion

Denver Metropolitan Area, United States

Overview

Sara is the Director of Marketing at iotaMotion, blending creative vision with analytical rigor to drive brand success. An audiologist with two Master of Education degrees from The University of Georgia, she excels at translating complex science into impactful marketing. Colleagues describe her as strategic, professional, and passionate.

Outside of work, Sara is an Aquatic Exercise Fitness Instructor and a certified Grief Companion, indicating a passion for holistic well-being and supporting others. Her public profile highlights her role as a parent with children attending Kenyon College, the University of Tennessee-Knoxville, and Michigan State University.

She uniquely combines her expertise in audiology and medical device marketing with certifications in fitness and grief support.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Hearing Healthcare
Her background as an audiologist and marketing director for iotaMotion and Cochlear shows a deep commitment to helping patients achieve better hearing through advanced technology.
Professional Education
She actively promotes and develops CEU courses, focusing on training hearing healthcare professionals on new technologies and techniques to improve patient outcomes.
MedTech Marketing
She specializes in B2B2C marketing, using her scientific background to create compelling brand strategies and data-driven stories for medical technology companies.

Media Appearances

Sara has no verified media appearances

Work History

11-2025
Director of Marketing at iotaMotion
8-2025 - 11-2025
Academic Coordinator, Coleman Inst. + Colorado Clinical & Translational Science Inst. at University of Colorado Anschutz Medical Campus
11-2024
Owner at Jubilee-Consulting, LLC
12-2023 - 11-2025
Senior Consultant at Jubilee Consulting, LLC
1-2022 - 1-2023
Office Manager at Functional Medicine Practice

Education

1993 - 1996
M.Ed. (2) from The University of Georgia
1989 - 1994
Bachelor's from Western Carolina University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Denver Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Marketing at iotaMotion
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sara

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sara take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sara

Personality Compatibility


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