Sara Cameron (Hegan)

Researcher
DISC Type : Cs

Executive Director, Head of Investor Relations - Europe & Middle East at Institutional Investor

London, England, United Kingdom

Overview

Sara Cameron (Hegan) is the Executive Director and Head of Investor Relations for Europe & the Middle East at Institutional Investor. She has progressed through several senior roles within the company, leveraging her postgraduate certificate in International Business Practice. Her experience also includes a tenure at Barclays.


For over nine years, she has been instrumental in organizing the annual International Trader Forum.

Personality Overview

Self-Disciplined

ROI Seeker

Process Focused

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Investor Relations
As the Head of Investor Relations for Europe & the Middle East, this is her primary area of professional expertise and responsibility.
Financial Community Events
She has organized the International Trader Forum for nine years and actively promotes the Institutional Investor Recognition Awards, building a global community.
Corporate Sponsorships
Her social media posts show a focus on thanking and engaging with sponsors, indicating this is a key component of her event management responsibilities.

Media Appearances

Sara has no verified media appearances

Work History

4-2021
Executive Director, Head of Investor Relations - Europe & Middle East at Institutional Investor
11-2019 - 4-2021
Senior Director, Deputy Head of Investor Relations - Europe & Middle East at Institutional Investor
5-2019 - 11-2019
Deputy Head of Investor Relations, Europe & Middle East at Institutional Investor
3-2018 - 4-2019
Assistant Vice President at Barclays
9-2016 - 3-2018
Investor Relations Manager - UK & Ireland at Institutional Investor

Education

2014 - 2015
PGC International Business Practice from St Mary’s University, Twickenham
2009 - 2013
Bachelor of Science (BSc) from University of Aberdeen

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Senior Designation : Executive Director, Head of Investor Relations - Europe & Middle East at Institutional Investor
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sara

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sara take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sara

Personality Compatibility


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