Sara Frankel

Enigma
DISC Type : icd

Chair, Board of Directors at Center for Investigative Reporting / MotherJones / Reveal

San Francisco, California, United States

Overview

Sara Frankel is an accomplished entrepreneur and board member with deep experience in media and e-commerce at firms like Times Mirror, IDG, and Barnes & Noble. com. A graduate of Harvard and Stanfords GSB, she has founded two companies and currently serves as Board Chair for the Center for Investigative Reporting.

Her entrepreneurial venture, Rosie Hippo, was born from a personal mission to find unique, non-plastic, and eco-friendly toys for her two sons. She is also a former angel investor with Astia Angels, an organization dedicated to funding and supporting high-growth ventures led by women.

Inspired by her own children, she founded an e-commerce company specializing in high-quality, eco-friendly European toys.

Personality Overview

Challenger

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Investigative Journalism
As the Board Chair for the Center for Investigative Reporting and Mother Jones, she demonstrates a strong commitment to supporting independent, in-depth journalism.
E-commerce for Children
She founded Rosie Hippo, an online retailer for eco-friendly and European children's toys, based on her personal experiences as a parent.
Supporting Women Entrepreneurs
As a former member of Astia Angels, she has direct experience investing in and supporting high-growth companies founded by women.

Media Appearances

Sara has no verified media appearances

Work History

3-2025
Chair, Board of Directors at Center for Investigative Reporting / MotherJones / Reveal
6-2016 - 3-2020
Business Development Consultant at MealEnders, Inc.
3-2013 - 1-2018
Member at Astia Angels
9-2008 - 12-2012
Consultant at Business Consulting and Entrepreneurial Coaching
2008 - 2010
Director, Business Development at Barnes & Noble.com

Education

B.A. History and Literature from Harvard University
Master of Business Administration (M.B.A.) from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Francisco, California, United States Job Level : N/A Designation : Chair, Board of Directors at Center for Investigative Reporting / MotherJones / Reveal
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sara

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sara take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sara

Personality Compatibility


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