Sara Hanna

Sharpshooter
DISC Type : DC

Head of Contact Centre, HSBC UAE at HSBC

Dubai, United Arab Emirates

Overview

Sara Hanna leads the Contact Centre and Conversational Banking teams at HSBC UAE. She specializes in leveraging AI and digital solutions to enhance customer experiences and drive operational excellence. A certified Six Sigma Black Belt, she is a graduate of Cairo University with a Bachelor of Commerce.

Outside of her professional role, Sara is a dedicated parent and a proponent of continuous self-improvement and lifelong learning. She is motivated by positive thinking and maintaining inner peace, and is also deeply proud of her Egyptian heritage, which she frequently shares with her network.

Interesting fact: To support her daughter through challenging A-level exams, she made a pact to take online courses alongside her.

Personality Overview

Rigorous & Demanding

Precise But Practical

ROI Driven

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Conversational Banking
Her role is centered on developing and optimizing AI-enabled banking channels to personalize customer interactions and enhance accessibility.
Customer Experience
She focuses on building future-ready service ecosystems that blend human expertise with intelligent automation to create meaningful customer journeys.
Digital Transformation
A core part of her strategy involves transforming traditional service models through data-driven decisions, workflow redesign, and scalable digital solutions.

Media Appearances

Sara has no verified media appearances

Work History

5-2024
Head of Contact Centre, HSBC UAE at HSBC
6-2014 - 5-2024
Regional Manager Business Risk, Operations and Controls MENA at HSBC
11-2013 - 6-2014
Regional Manager Contact Center - MENA (STA) at HSBC
10-2012 - 6-2014
Manager Business Transformation – Business Performance at HSBC
6-2012 - 2-2013
Multichannel planning Manager – Business Performance at HSBC

Education

1992 - 1996
Bachelor of Commerce (B.Com.) from Cairo University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Head of Contact Centre, HSBC UAE at HSBC
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sara

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sara take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sara

Personality Compatibility


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