Sara Hanna in

Sara Hanna

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Head of Contact Centre, HSBC UAE at HSBC
📍 Dubai, United Arab Emirates

Sara Hanna leads the Contact Centre and Conversational Banking teams at HSBC UAE. She specializes in leveraging AI and digital solutions to enhance customer experiences and drive operational excellence. A certified Six Sigma Black Belt, she is a graduate of Cairo University with a Bachelor of Commerce.

Outside of her professional role, Sara is a dedicated parent and a proponent of continuous self-improvement and lifelong learning. She is motivated by positive thinking and maintaining inner peace, and is also deeply proud of her Egyptian heritage, which she frequently shares with her network.

Interesting fact: To support her daughter through challenging A-level exams, she made a pact to take online courses alongside her.

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Experience
29 Years
Current Role
Head of Contact Centre, HSBC UAE
Job Level
Mid-senior
Location
Dubai, United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sara cares about

Conversational Banking
Her role is centered on developing and optimizing AI-enabled banking channels to personalize customer interactions and enhance accessibility.
Customer Experience
She focuses on building future-ready service ecosystems that blend human expertise with intelligent automation to create meaningful customer journeys.
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Career

Work history

5-2024
Head of Contact Centre, HSBC UAE
HSBC
6-2014 - 5-2024
Regional Manager Business Risk, Operations and Controls MENA
HSBC
11-2013 - 6-2014
Regional Manager Contact Center - MENA (STA)
HSBC
10-2012 - 6-2014
Manager Business Transformation – Business Performance
HSBC
6-2012 - 2-2013
Multichannel planning Manager – Business Performance
HSBC
In the press

Media appearances

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Education
1992 - 1996
Bachelor of Commerce (B.Com.)
Cairo University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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