Francesca Aldred

Doer
DISC Type : ds

Director of Design and Digital Delivery at Bupa

Manchester Area, United Kingdom

Overview

Francesca Aldred is the Director of Design and Digital Delivery at Bupa, where she leads a team of over 100 professionals responsible for end-to-end digital delivery, design, and research. Educated at The University of Manchester, colleagues describe her as a determined, passionate, and relentless leader who excels at data-led decision-making.

Having worked with Bupa for over a decade, she is considered a "go-to" subject matter expert within the organization, known for her ability to get things done in a complex structure.

Personality Overview

Results Focused

Fast-paced

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital Leadership
Leads a large, multi-disciplinary team of over 100 at Bupa and frequently posts about hiring for roles in design, delivery, and content.
Customer Experience
Her background is rooted in improving website conversions through analytics, customer feedback, and usability testing to enhance the end-user journey.
Design Systems
Demonstrates a focus on scaling design and development efficiently by recruiting product owners to manage the company's design system.

Media Appearances

My one-woman quest to give care a new image. Featured in Bupa Group – News & Press

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You don’t need ‘digital’ in your job title to embrace digital transformation. Featured in Bupa Group – News & Press

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Digital accessibility at the heart of MyBupa web design. Featured in Bupa Australia – Media

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Work History

8-2024
Director of Design and Digital Delivery at Bupa
1-2014 - 6-2025
Head of Digital Delivery at Bupa
6-2009 - 12-2013
Ecommerce manager at Bupa
10-2005 - 10-2006
Ecommerce Senior Content Manager at Littlewoods Shop Direct Group
1-2000 - 10-2005
E-commerce Content Manager at GUS PLC

Education

1994 - 1995
CIM from The University of Manchester
1990 - 1994
2.1 from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Director of Design and Digital Delivery at Bupa
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Francesca

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Francesca take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Francesca

Personality Compatibility


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