Francesca Aldred in

Francesca Aldred

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Director of Design and Digital Delivery at Bupa
📍 Manchester Area, United Kingdom

Francesca Aldred is the Director of Design and Digital Delivery at Bupa, where she leads a team of over 100 professionals responsible for end-to-end digital delivery, design, and research. Educated at The University of Manchester, colleagues describe her as a determined, passionate, and relentless leader who excels at data-led decision-making.

Having worked with Bupa for over a decade, she is considered a "go-to" subject matter expert within the organization, known for her ability to get things done in a complex structure.

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Experience
29 Years
Current Role
Director of Design and Digital Delivery
Job Level
Mid-senior
Location
Manchester Area, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Francesca cares about

Digital Leadership
Leads a large, multi-disciplinary team of over 100 at Bupa and frequently posts about hiring for roles in design, delivery, and content.
Customer Experience
Her background is rooted in improving website conversions through analytics, customer feedback, and usability testing to enhance the end-user journey.
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Career

Work history

8-2024
Director of Design and Digital Delivery
Bupa
1-2014 - 6-2025
Head of Digital Delivery
Bupa
6-2009 - 12-2013
Ecommerce manager
Bupa
10-2005 - 10-2006
Ecommerce Senior Content Manager
Littlewoods Shop Direct Group
1-2000 - 10-2005
E-commerce Content Manager
GUS PLC
In the press

Media appearances

My one-woman quest to give care a new image. Featured in Bupa Group – News & Press
See now
You don’t need ‘digital’ in your job title to embrace digital transformation. Featured in Bupa Group – News & Press
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Education
1994 - 1995
CIM
The University of Manchester
1990 - 1994
2.1
Liverpool John Moores University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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