Sara Lyngsøe

Commander
DISC Type : D

Group Chief Marketing Officer at Freetrailer Group A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sara Lyngsøe is the Group Chief Marketing Officer at Freetrailer, where she built the marketing function from scratch and spearheads international growth across five markets. She focuses on aligning marketing with sales to create a unified commercial engine. A recommendation highlights her as a structured planner.

Sara is a member of M-listen, a professional network for senior leaders in marketing and communications. Her previous consulting work for a furniture designer and interest in brands like IKEA suggest a passion for home furnishings and design.

Under her leadership, Freetrailer surpassed 1 million app users and was named a finalist for Danish Company of the Year 2025.

Personality Overview

Strong-Willed

Decisive

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

International Growth
She has been instrumental in driving Freetrailer's expansion across five markets, with a recent focus on achieving momentum and growth in Germany.
Strategic Partnerships
Her headline emphasizes her focus on "Bridging Partnerships in Mobility, Advertising & Technology" as a core part of her role and strategy.
Commercial Marketing
She operates on the principle that "Marketing must drive business. Every single day, " and focuses on building a strong commercial engine with sales.

Media Appearances

Sara has no verified media appearances

Work History

10-2020
Group Chief Marketing Officer at Freetrailer Group A/S
3-2020 - 10-2020
Marketing Manager at Noscomed Medical Supply A/S
12-2019 - 3-2020
Head Of Digital Marketing at Freetrailer Group A/S
2-2019 - 3-2020
Interim Head of Marketing | Orlo Watches at Sara Lyngsøe Consultant
2-2019 - 7-2019
Creative Consultant | HANDVÄRK / Emil Thorup at Sara Lyngsøe Consultant

Education

Engelsk sprog og litteratur from Uppsala University
2004 - 2006
International Sales & Marketing (European transfer credits: 120 ECTS from KY Uppsala, Sweden

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Group Chief Marketing Officer at Freetrailer Group A/S
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sara

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • If convinced, they can reach decisions quite fast.
  • Can Sara take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sara

Personality Compatibility


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