SARA MARTINEZ

Questioner
DISC Type : c

Consejero delegado at BENTÓNICO

Spain

Overview

Sara Martinez is the CEO of BENTÓNICO, leveraging her background as a surgeon to innovate in healthcare with artificial intelligence. She is the creator of SENSE, an AI for detecting cognitive decline, and TokenSalud, a hospital management platform. A graduate of Universidad Complutense de Madrid, she authored the book "Las 10 Reglas del Liderazgo con IA".

Her interests appear to lie at the intersection of technology and business strategy, following publications like Harvard Business Review and major tech companies such as Fujitsu.

A former surgeon, she is now a tech CEO who has developed and open-sourced a complete hospital management simulator.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Healthcare
She transitioned from a clinical career to a tech CEO to build AI tools that transform health information into actionable intelligence.
Cognitive Decline
Developed SENSE, an AI tool that analyzes voice patterns to provide objective metrics for the early detection of cognitive deterioration.
Hospital Management
Created TokenSalud, an open-source hospital management tool, and explores using tokenization to create new models for managing healthcare assets.

Media Appearances

SARA has no verified media appearances

Work History

1-2024
Consejero delegado at BENTÓNICO
10-2023
Chief Strategy Officer (CSO) TOKEN SALUD . at Milobionic
3-2020
Country Manager Spain MILOBIONIC at Milobionic
2019 - 3-2020
Strategic Development Manager at Milobionic
11-2023 - 1-2024
CSO HEALTHY ISLAND. Comunidad wellness en Uttopion Metaverso. at Uttopion

Education

10-2021 - 6-2022
Master's degree from Universidad Europea
Licenciada en Odontología from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 15 Location : Spain Job Level : Leadership Designation : Consejero delegado at BENTÓNICO
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Insights For Selling To SARA

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SARA is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from SARA

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will SARA move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can SARA take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And SARA

Personality Compatibility


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