Sara Rivera Jurado

Observer
DISC Type : ic

Chief Executive Officer at mendesaltaren

Madrid, Community of Madrid, Spain

Overview

Sara Rivera Jurado is the Chief Executive Officer at the design studio mendesaltaren and Chief Strategy Officer at Modulor Studios. An expert in innovation and creative leadership, she also teaches "Digital Ecosystems" at ELISAVA and has pursued education in Strategic Foresight and AI in design.

She is passionate about building community within the design and technology sectors. Sara actively organizes and participates in industry events, such as her own "ASSEMBLY" encounter, to foster meaningful connections and share insights on the transformations shaping the creative industries.

Sara was recently involved in the launch of the new digital platform for the Bilbao Museum, a project making over 150, 000 cultural records accessible.

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Future of Design
She recently organized "ASSEMBLY, " an event for leaders in design, technology, and innovation to discuss the industry's transformation.
Digital Museum Experiences
Was directly involved in presenting the new digital platform for the Bilbao Museoa, a project designed to invite new ways of exploring cultural collections.
AI in Creative Fields
Recently completed a course on "Designing futures with Artificial Intelligence, " signaling a direct interest in its application for design and innovation.

Media Appearances

Sara has no verified media appearances

Work History

9-2025
Chief Executive Officer at mendesaltaren
4-2023 - 10-2025
Head of Strategy & Product Design at mendesaltaren
5-2021 - 4-2023
Lead Product Designer at mendesaltaren
11-2024
Profesor at Master Beyond Branding at ELISAVA
4-2025
Chief Strategy Officer (CSO) at Modulor Studios

Education

11-2023 - 12-2023
Taller de Introducción al Strategic Foresight from LA NAVE NODRIZA
11-2023 - 12-2023
Curso Diseño de futuros con Inteligencia Artificial from MrMarcel School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Chief Executive Officer at mendesaltaren
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sara

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sara take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sara

Personality Compatibility


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