Sarah Collin

Trailblazer
DISC Type : ID

Vice President Enterprise & Strategic Sales (North America) at Pendo.io

Raleigh, North Carolina, United States

Overview

Sarah Collin is the Vice President of Enterprise & Strategic Sales for North America at Pendo. io, with a history of senior leadership at eMarketer. People who have worked with her describe her as an empathetic, inspirational, and strategic leader who is a "talent magnet. " She holds a Bachelors degree from The University of North Carolina at Chapel Hill.

Sarah is a passionate advocate for advancing women in the sales profession. She actively participates in and hosts events for organizations like WISE (Women in Sales Everywhere), sharing her journey and insights to help other women grow their careers and build valuable skills in the tech industry.

She successfully opened Pendos first go-to-market operations and built the entire team in the APAC region, covering Australia and New Zealand.

Personality Overview

Friendly But Fast

Assertive

Achievement-Oriented

A combination of speed and relationship gets the best response from them.  They are not against taking risks and can make tough decisions when required.
 They will bat for you if they come to believe in you.

Topics They Care About

Sales Leadership
Leads global revenue discussions on driving performance with data and is described by colleagues as a leader who builds winning teams and a culture of excellence.
Women in Sales
Actively supports and participates in events for organizations like WISE (Women in Sales Everywhere), sharing her journey and promoting the growth of female sales leaders.
APAC Market Entry
Has direct experience opening Pendo's go-to-market operations in Australia and New Zealand, hiring the sales, customer success, and marketing teams from the ground up.

Media Appearances

Sarah has no verified media appearances

Work History

2-2024
Vice President Enterprise & Strategic Sales (North America) at Pendo.io
5-2023 - 2-2024
Vice President, Enterprise Sales - New Business at Pendo.io
5-2022 - 5-2023
Managing Director, Australia & New Zealand at Pendo.io
1-2017 - 9-2018
Senior Vice President, Sales at eMarketer
1-2016 - 1-2017
Vice President, Sales at eMarketer

Education

2006 - 2010
Bachelor's degree from The University of North Carolina at Chapel Hill
Education details unavailable from Riverside High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : Vice President Enterprise & Strategic Sales (North America) at Pendo.io
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Sarah take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sarah

Personality Compatibility


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