Sarah E. Endline in

Sarah E. Endline

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Founder and CEO at DearSarah
📍 New York, New York, United States

Sarah E. Endline is a serial social entrepreneur, currently the Founder and CEO of DearSarah and Sazzy. She previously founded and sold the activist candy company sweetriot. A Harvard MBA and University of Michigan graduate, she also serves as an Entrepreneur in Residence at Harvard Business School. People describe her as dynamic, innovative, and determined.

Sarah is passionate about mentoring the next generation of entrepreneurs and has traveled to over 85 countries, serving as an entrepreneurship speaker for the U. S. State Department. She grew up in a small farm town in Michigan and enjoys Latin dancing, theater, and independent film. She credits her grandparents with teaching her the importance of courage.

Unique fact: Her first company, sweetriot, was the first food product ever sold at the Museum of Modern Art (MoMA) Design Store in New York City.

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Experience
8 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sarah cares about

Social Entrepreneurship
Her entire career, from sweetriot to DearSarah, is built around creating ventures that are a "force for good" and aim to "fix the world. "
Consumer Innovation
A self-proclaimed industry disruptor, she has a track record of creating new consumer products and brands at companies like Yahoo! , Microsoft, sweetriot, and now Sazzy.
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Career

Work history

8-2025
Founder and CEO
DearSarah
5-2023
Founder and CEO
Sazzy
9-2017
Advisor, Entrepreneur In Residence (EIR), Executive Fellow
Harvard Business School
4-2019
Entrepreneurship Speaker & Diplomat / Appointee
U.S. Department of State
9-2022
Advisor and Mentor
Techstars
In the press

Media appearances

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Education
BBA
University of Michigan
MBA
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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