Sarah E. Endline

Balancer
DISC Type : S

Founder and CEO at DearSarah

New York, New York, United States

Overview

Sarah E. Endline is a serial social entrepreneur, currently the Founder and CEO of DearSarah and Sazzy. She previously founded and sold the activist candy company sweetriot. A Harvard MBA and University of Michigan graduate, she also serves as an Entrepreneur in Residence at Harvard Business School. People describe her as dynamic, innovative, and determined.

Sarah is passionate about mentoring the next generation of entrepreneurs and has traveled to over 85 countries, serving as an entrepreneurship speaker for the U. S. State Department. She grew up in a small farm town in Michigan and enjoys Latin dancing, theater, and independent film. She credits her grandparents with teaching her the importance of courage.

Unique fact: Her first company, sweetriot, was the first food product ever sold at the Museum of Modern Art (MoMA) Design Store in New York City.

Personality Overview

Diplomatic

Empathetic

Good Listener

They are courteous and respectful but practical.  They like following the process even if it takes time to reach any conclusion. They are willing to make long-term decisions.

Topics They Care About

Social Entrepreneurship
Her entire career, from sweetriot to DearSarah, is built around creating ventures that are a "force for good" and aim to "fix the world. "
Consumer Innovation
A self-proclaimed industry disruptor, she has a track record of creating new consumer products and brands at companies like Yahoo! , Microsoft, sweetriot, and now Sazzy.
Mentoring Entrepreneurs
Serves as an Entrepreneur in Residence at Harvard Business School and a mentor at Techstars, reflecting a deep commitment to advising the next generation of founders.

Media Appearances

Sarah has no verified media appearances

Work History

8-2025
Founder and CEO at DearSarah
5-2023
Founder and CEO at Sazzy
9-2017
Advisor, Entrepreneur In Residence (EIR), Executive Fellow at Harvard Business School
4-2019
Entrepreneurship Speaker & Diplomat / Appointee at U.S. Department of State
9-2022
Advisor and Mentor at Techstars

Education

BBA from University of Michigan
MBA from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Leadership Designation : Founder and CEO at DearSarah
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Insights For Selling To Sarah E.

During A Call Or A Meeting

DO's

  • Be personal and polite and slightly formal
  • Be very observant about how they perceive the risk in the decision
  • Share information about the process and how it would address all concerns

DONT's

  • Don’t try to be overly social in the early interactions
  • Skip mentioning details that are confusing
  • Don’t brush off their concerns, their comfort with you will go down

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah E. is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Sarah E.

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Sarah E. move?

  • They can be some of the slowest decision makers.
  • Can Sarah E. take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Sarah E.

Personality Compatibility


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