Sarah Fenn

Evaluator
DISC Type : scd

Marketing Operations Coordinator at Resident

Richmond, Virginia, United States

Overview

Sarah is a marketing operations professional with a strong background in lifecycle marketing and e-commerce. Her experience at companies like Resident Home and Bonfire highlights her skills in marketing automation, A/B testing, and analytics. Described by colleagues as creative and strategic, she holds a Bachelor of Arts from Kenyon College.

She has a unique career progression that combines business development and relationship building with deep expertise in digital marketing, which she developed during her various roles at Threadless.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Lifecycle Marketing
Her specialist role at Bonfire focused on creating effective customer journeys through email marketing and marketing automation.
E-commerce Marketing
Holds a Google Digital Marketing & E-commerce certificate and has extensive hands-on experience in B2C e-commerce from her time at Threadless.
Data-Driven Campaigns
Consistently utilized A/B testing, marketing analytics, and Key Performance Indicators to measure and drive campaign success in previous roles.

Media Appearances

Sarah has no verified media appearances

Work History

6-2024
Marketing Operations Coordinator at Resident
7-2023 - 3-2024
Lifecycle Marketing Specialist at Bonfire
2-2021 - 6-2022
Digital Marketing Manager at Threadless
4-2019 - 2-2021
Digital Marketing Coordinator at Threadless
6-2018 - 4-2019
Business Development Associate at Threadless

Education

2014 - 2018
Bachelor of Arts (B.A.) from Kenyon College
2022 - 2033
Google Digital Marketing & E-commerce Professional Certificate from Coursera

More Information

Social Presence :

Prographics :

Exp : 7 Location : Richmond, Virginia, United States Job Level : Junior Designation : Marketing Operations Coordinator at Resident
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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