Ken Forsythe

Pioneer
DISC Type : DSi

Director, Building & Construction Portfolios at Shurtape Technologies, LLC

Lexington, South Carolina, United States

Overview

Ken Forsythe is a marketing and product management director who excels at transforming complex technical products into compelling stories. He has a proven record of driving growth, having lifted win rates by 38% and doubled digital engagement in previous roles. Colleagues describe him as proactive, strategic, and creative.

Outside of work, Ken draws inspiration from his faith and enjoys applying lessons from team sports, particularly football, to the world of business. He reflects on topics like stewardship and leadership, connecting them to his personal and professional life.

Unique fact: Ken is a co-inventor on two patents for a thermal bridge-free insulation assembly system.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Product Storytelling
His professional focus is on turning complex technical products into clear, scalable stories that marketing and sales teams can use to drive growth.
Go-to-Market Strategy
He has led global go-to-market overhauls that significantly increased win rates and doubled the sales pipeline, demonstrating expertise in market entry and expansion.
Data-Driven Marketing
At a previous company, he built a data-driven attribution funnel that linked marketing expenditure directly to revenue, setting a new benchmark for performance.

Media Appearances

Ken has no verified media appearances

Work History

12-2025
Director, Building & Construction Portfolios at Shurtape Technologies, LLC
10-2025
Founder & Principal Consultant at ForsytheAI
11-2023 - 9-2025
Senior Marketing Manager, Specified Products at Allied Air
12-2017 - 10-2023
Marketing Manager - Americas at Morgan Advanced Materials
9-2014 - 12-2017
Manager of Product Marketing at CertainTeed

Education

2002 - 2006
MBA from University of Michigan-Dearborn
Bachelor of Science - BS from The University of Toledo

More Information

Social Presence :

Prographics :

Exp : 28 Location : Lexington, South Carolina, United States Job Level : Mid-senior Designation : Director, Building & Construction Portfolios at Shurtape Technologies, LLC
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ken

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They are generally fast movers and can take quick decisions
  • Can Ken take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ken

Personality Compatibility


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