Sarah is a strategic marketing and communications leader who builds functions that drive measurable commercial outcomes. With experience across B2B, B2C, and B2B2C environments, she is skilled in brand evolution and go-to-market strategy. People who have worked with her describe her as focused, diligent, results-focused, and an effective leader.
Outside of her professional life, Sarah is a mother to two young children. She is a vocal advocate for true flexible working, framing it not as a perk but as a fundamental necessity for working parents to balance their demanding careers and family life.
She describes herself as a "change maker, a proud feminist; a nuisance for good. "
Read the full overview →They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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