Sarah Forbes in

Sarah Forbes

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Head of Marketing at Salary Finance
📍 United Kingdom

Sarah is a strategic marketing and communications leader who builds functions that drive measurable commercial outcomes. With experience across B2B, B2C, and B2B2C environments, she is skilled in brand evolution and go-to-market strategy. People who have worked with her describe her as focused, diligent, results-focused, and an effective leader.

Outside of her professional life, Sarah is a mother to two young children. She is a vocal advocate for true flexible working, framing it not as a perk but as a fundamental necessity for working parents to balance their demanding careers and family life.

She describes herself as a "change maker, a proud feminist; a nuisance for good. "

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Experience
20 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Sarah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sarah cares about

Flexible Working
Advocates for flexible working as a necessity for parents, not just a perk, believing it is critical for balancing work and family life.
Marketing Attribution
Believes that an obsession with marketing attribution can quietly kill growth, as not all valuable work converts in a straight line or appears on a dashboard.
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Career

Work history

7-2021
Head of Marketing
Salary Finance
1-2020 - 7-2021
Head of Employee Communications
Salary Finance
6-2018 - 1-2020
Employee Communications Manager
Salary Finance
10-2017 - 6-2018
Group Internal Communications Manager
Matthew Clark & Bibendum (formerly Conviviality)
6-2016 - 10-2017
Senior Associate, Global Internal Communications
YOOX NET-A-PORTER GROUP
In the press

Media appearances

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Education
9-2025 - 12-2025
Marketing
MiniMBA
2006 - 2010
Bachelor of Arts (BA)
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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