Sarah Forbes

Initiator
DISC Type : Di

Head of Marketing at Salary Finance

United Kingdom

Overview

Sarah is a strategic marketing and communications leader who builds functions that drive measurable commercial outcomes. With experience across B2B, B2C, and B2B2C environments, she is skilled in brand evolution and go-to-market strategy. People who have worked with her describe her as focused, diligent, results-focused, and an effective leader.

Outside of her professional life, Sarah is a mother to two young children. She is a vocal advocate for true flexible working, framing it not as a perk but as a fundamental necessity for working parents to balance their demanding careers and family life.

She describes herself as a "change maker, a proud feminist; a nuisance for good. "

Personality Overview

Friendly Challenger

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Flexible Working
Advocates for flexible working as a necessity for parents, not just a perk, believing it is critical for balancing work and family life.
Marketing Attribution
Believes that an obsession with marketing attribution can quietly kill growth, as not all valuable work converts in a straight line or appears on a dashboard.
Internal Communications
Expresses that reducing internal communications to only "business-critical" updates can harm long-term employee engagement, as information alone doesn't build connection.

Media Appearances

Sarah has no verified media appearances

Work History

7-2021
Head of Marketing at Salary Finance
1-2020 - 7-2021
Head of Employee Communications at Salary Finance
6-2018 - 1-2020
Employee Communications Manager at Salary Finance
10-2017 - 6-2018
Group Internal Communications Manager at Matthew Clark & Bibendum (formerly Conviviality)
6-2016 - 10-2017
Senior Associate, Global Internal Communications at YOOX NET-A-PORTER GROUP

Education

9-2025 - 12-2025
Marketing from MiniMBA
2006 - 2010
Bachelor of Arts (BA) from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Salary Finance
URL has been copied!

Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sarah take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sarah

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.