Sarah Hinzpeter in

Sarah Hinzpeter

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Chief Digital Officer (CDO) at l'tur GmbH
📍 Rastatt, Baden-Württemberg, Germany

As Chief Digital Officer at ltur, Sarah Hinzpeter leverages extensive experience from the finance and telecommunications industries. Her expertise spans digital marketing strategy, online sales, and analytics, backed by a Computer Science degree from James Madison University and an MBA from the European Business School.

Sarah is a strong advocate for authenticity in the workplace. She has openly shared her personal journey on professional platforms, demonstrating courage and a commitment to being true to oneself, aiming to inspire others to do the same.

She publicly and professionally announced her transition, embracing her identity as Sarah across all platforms.

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Experience
22 Years
Current Role
Chief Digital Officer (CDO)
Job Level
Leadership
Location
Rastatt, Baden-Württemberg, Germany
Personality Overview

How Sarah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sarah cares about

Digital Transformation
Leads digital strategy as CDO, with a history of managing digital sales, marketing, and development in roles at Unitymedia and American Express.
Authenticity at Work
Has publicly shared her personal transition journey on professional networks, emphasizing the importance of bringing one's whole self to the workplace.
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Career

Work history

1-2019
Chief Digital Officer (CDO)
l'tur GmbH
5-2015 - 1-2016
Acting Vice President Digital Marketing & Sales
Unitymedia
1-2014 - 1-2019
Director Digital Sales, Customer Loyalty and Analytics
Unitymedia
7-2006 - 12-2013
Director Digital
American Express
10-2000 - 6-2006
Account Director
OgilvyInteractive
In the press

Media appearances

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Education
1995 - 2000
Master of Business Administration (MBA)
EBS Universität für Wirtschaft und Recht
1997 - 1998
Bachelor’s Degree
James Madison University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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