Sarah Hinzpeter

Questioner
DISC Type : c

Chief Digital Officer (CDO) at l'tur GmbH

Rastatt, Baden-Württemberg, Germany

Overview

As Chief Digital Officer at ltur, Sarah Hinzpeter leverages extensive experience from the finance and telecommunications industries. Her expertise spans digital marketing strategy, online sales, and analytics, backed by a Computer Science degree from James Madison University and an MBA from the European Business School.

Sarah is a strong advocate for authenticity in the workplace. She has openly shared her personal journey on professional platforms, demonstrating courage and a commitment to being true to oneself, aiming to inspire others to do the same.

She publicly and professionally announced her transition, embracing her identity as Sarah across all platforms.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Digital Transformation
Leads digital strategy as CDO, with a history of managing digital sales, marketing, and development in roles at Unitymedia and American Express.
Authenticity at Work
Has publicly shared her personal transition journey on professional networks, emphasizing the importance of bringing one's whole self to the workplace.
Customer Loyalty
Her past role as Director at Unitymedia specifically focused on digital sales, customer loyalty, and analytics, showing a deep background in this area.

Media Appearances

Sarah has no verified media appearances

Work History

1-2019
Chief Digital Officer (CDO) at l'tur GmbH
5-2015 - 1-2016
Acting Vice President Digital Marketing & Sales at Unitymedia
1-2014 - 1-2019
Director Digital Sales, Customer Loyalty and Analytics at Unitymedia
7-2006 - 12-2013
Director Digital at American Express
10-2000 - 6-2006
Account Director at OgilvyInteractive

Education

1995 - 2000
Master of Business Administration (MBA) from EBS Universität für Wirtschaft und Recht
1997 - 1998
Bachelor’s Degree from James Madison University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Rastatt, Baden-Württemberg, Germany Job Level : Leadership Designation : Chief Digital Officer (CDO) at l'tur GmbH
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sarah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sarah

Personality Compatibility


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