Sarah Lai

Evaluator
DISC Type : csd

Senior Food Scientist at Simply Good Foods USA, Inc.

Los Angeles Metropolitan Area, United States

Overview

Sarah Lai is a Senior Food Scientist at Simply Good Foods, focusing on product development and commercialization for brands like Quest and Atkins. Her career includes roles at Kings Hawaiian and Felbro Food Products, Inc. She uniquely blends formal food science with a culinary arts background from Le Cordon Bleu.

Sarahs passion for the culinary world extends beyond her professional role. She has volunteered as a Chef Instructor for Cooking Matters, where she shared her expertise with the community. Her enthusiasm for baking is further highlighted by her experience assisting on a popular competitive baking show.

She was a baking assistant for season 3 of the TV show "Cupcake Wars".

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Food Product Development
Her career has been focused on developing new food products, from initial concept through to the final version, at companies like King's Hawaiian and Simply Good Foods.
Culinary Instruction
Demonstrates a passion for sharing her culinary knowledge by volunteering her time as a Chef Instructor for the Cooking Matters program.
Food Commercialization
Possesses key skills in bringing new food products to market, a theme consistent across her professional roles in the food industry.

Media Appearances

Sarah has no verified media appearances

Work History

10-2022
Senior Food Scientist at Simply Good Foods USA, Inc.
10-2017 - 11-2022
Food Scientist II at King's Hawaiian
12-2016 - 10-2017
Food Scientist at Felbro Food Products, Inc.
2-2011 - 6-2011
Baking Assistant at Cupcake Wars season 3
1-2011 - 2-2012
Chef Instructor at Cooking Matters

Education

2008 - 2010
AOS from Le Cordon Bleu College of Culinary Arts-Pasadena
Education details unavailable from University of California, Riverside

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Senior Food Scientist at Simply Good Foods USA, Inc.
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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