Sarah M.

Questioner
DISC Type : c

Communications Manager at The Scottish Parliament

Greater Edinburgh Area, United Kingdom

Overview

Sarah is an experienced Communications Manager at The Scottish Parliament, with a background in media and communications for public sector bodies like NHS Lothian and the University of Stirling. A graduate of The University of Salford, she recently earned a Professional PR Diploma from the CIPR.

Outside of her professional role, Sarah is passionate about advancements in sports science, particularly research that focuses on female athletes. She actively celebrates the achievements of her colleagues and promotes a positive team environment.

Her communications team at The Scottish Parliament was recently nominated for "Outstanding Marketing/Communications Team of the Year".

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Public Sector Comms
Her career is centered on communications roles for major public institutions, including the Scottish Parliament, NHS Lothian, and several universities.
Team Leadership
As a manager, she publicly celebrates her team's successes, such as a recent award nomination, and encourages recruitment for open positions.
Female Athletes
She has expressed a keen interest in sport science research that is specifically focused on the needs and performance of female athletes.

Media Appearances

Sarah has no verified media appearances

Work History

1-2025
Communications Manager at The Scottish Parliament
2-2019 - 1-2025
Communications Officer at University of Stirling
11-2015 - 11-2018
Senior Account Manager at Talking Canvas
7-2014 - 11-2015
Media & Communications Officer at NHS Lothian
4-2012 - 7-2014
Media & Communications Officer at Edinburgh Napier University

Education

2006 - 2009
BA(hons) from The University of Salford
Education details unavailable from Linlithgow Academy

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Edinburgh Area, United Kingdom Job Level : Middle Designation : Communications Manager at The Scottish Parliament
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sarah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sarah

Personality Compatibility


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