Sarah Meyer

Inspirer
DISC Type : di

Sr. Director UK Marketing at Dell Technologies

United Kingdom

Overview

As the Senior Director of UK Marketing at Dell Technologies, Sarah Meyer leads field, partner, and product marketing. Her extensive experience includes enterprise and channel sales leadership, focusing on the strategic relevance of IT and technologys transformative journey. She is a graduate of Bentley University and Babsons F. W. Olin Graduate School of Business.

Sarah spearheaded the London Dell Technologies Forum, an event that successfully hosted over 1, 000 customers and partners to showcase the latest in business modernization.

Personality Overview

Confident & Optimistic

Decisive

Generous

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Go-to-Market Transformation
Her current role involves reimagining Dell's Go-to-Market strategy and transforming the business to better serve UK customers.
Strategic Partnerships
Has a deep background in channel sales and frequently highlights the "power of partnership" with companies like MTI and Computacenter.
Applied AI
Actively promotes Dell's initiatives with partners like NVIDIA to advance customer adoption of AI, particularly within regulated industries.

Media Appearances

Sarah has no verified media appearances

Work History

8-2024
Sr. Director UK Marketing at Dell Technologies
5-2022 - 8-2024
UK Enterprise Sales Director - South at Dell Technologies
2-2020 - 5-2022
Regional Channel Sales Leader at Dell Technologies

Education

2011 - 2013
2013 Fast Track Student from Babson F.W. Olin Graduate School of Business
2001 - 2005
BS from Bentley University

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Senior Designation : Sr. Director UK Marketing at Dell Technologies
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sarah take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sarah

Personality Compatibility


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