Sarah Pascaru

Evaluator
DISC Type : Dcs

Social Media Consultant at Social Jooce

St Albans, England, United Kingdom

Overview

Sarah Pascaru is the founder of Social Jooce, a B2B social media consultancy. With an MBA from Imperial Business School and certifications from LinkedIn and Meta, she specializes in creating social media strategies for service-based businesses. Colleagues and clients describe her as knowledgeable, engaging, and invaluable.

Sarah is deeply involved in her community as an organizer for TEDx St Albans and co-founder of the Creative Minds Alliance. To maintain her personal wellbeing, she enjoys weight training and Zumba. This blend of professional expertise and community focus highlights her dedication to fostering connections online and offline.

Inspired by her own late ADHD diagnosis, Sarah co-founded an alliance that organizes ADHD-friendly networking events for professionals.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

B2B Social Media
As the founder of Social Jooce, she provides strategic social media and advertising support specifically for B2B service-based businesses, focusing on LinkedIn and Meta platforms.
Neurodiversity Advocacy
Following her own ADHD diagnosis, she co-founded the Creative Minds Alliance to create supportive, ADHD-friendly networking spaces for business owners and professionals.
Digital Marketing Training
She is a passionate trainer and mentor, running workshops for enterprise agencies and serving as a visiting lecturer at the University of Hertfordshire to empower others.

Media Appearances

Sarah has no verified media appearances

Work History

5-2018
Social Media Consultant at Social Jooce
8-2022
Digital Marketing & Paid Social Trainer at WYK Digital
10-2025
Co-founder | Co-organiser | Community Builder at Creative Minds Alliance
TEDx St Albans at Self-employed
10-2023 - 12-2025
Digital Marketing Consultant at AL Marketing

Education

2015 - 2016
Master of Business Administration (M.B.A.) from Imperial Business School
2001 - 2005
BA Hons from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 18 Location : St Albans, England, United Kingdom Job Level : Mid-senior Designation : Social Media Consultant at Social Jooce
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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