Sarah R.

Commander
DISC Type : D

Director of Marketing at Arcwood Environmental

Greater Indianapolis, United States

Overview

Sarah R. is an integrated marketing, communications, and technology leader focused on building brands and driving growth. Described by colleagues as brilliant, sharp, proactive, and strategic, she leverages her MBA and expertise to deliver impactful, end-to-end initiatives. She excels at articulating a clear vision and driving collaboration across teams.

She is the founder of Rang Strategy, a strategic marketing advisory firm.

Personality Overview

Very Quick

Decisive

Candid & Clear

They are not always relationship oriented.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Brand & Growth Strategy
Her career is focused on building brands and driving growth, which is further emphasized by her founding of a strategic marketing advisory firm, Rang Strategy.
Marketing Technology
Highlights the importance of connected systems and marketing technology in her professional philosophy, known as "The Rang Effect".
Go-to-Market Planning
Her experience involves aligning brand strategy, campaigns, and content for effective go-to-market planning and execution.

Media Appearances

Sarah has no verified media appearances

Work History

4-2026
Director of Marketing at Arcwood Environmental
4-2025 - 3-2026
Director of Marketing and Communications at Taranis
5-2023 - 5-2025
Director of Marketing at Taranis
7-2022 - 5-2023
Senior Marketing Manager at Taranis
5-2021 - 7-2022
Digital Marketing Program Manager at AgReliant Genetics, LLC

Education

2006 - 2008
Master of Business Administration (MBA) from Indiana Wesleyan University
2000 - 2004
Bachelor of Science (BS) from Saint Mary-of-the-Woods College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Indianapolis, United States Job Level : Mid-senior Designation : Director of Marketing at Arcwood Environmental
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sarah take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sarah

Personality Compatibility


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