Sarah Robb

Doer
DISC Type : sd

Brand Strategy Academy Founder + Brand Strategy Consulting For Select Clients. at Brand Strategy Academy

London, England, United Kingdom

Overview

Sarah is an experienced brand strategist and the founder of the Brand Strategy Academy, an online course that helps people become confident in brand strategy. She is also the author of Rebrand Right. Colleagues praise her for her ability to simplify complex topics and for her flashes of genius.

After completing her MA with Distinction at SOAS University of London, she taught in Japan for three years before beginning her career in brand strategy. Her recent posts suggest an interest in personal achievement and goal-setting frameworks from leaders like Tony Robbins and Brendon Burchard.

Unique fact: To develop her own jargon-free approach, Sarah personally studied the brand strategies of the 181 most valuable brands in the world.

Personality Overview

Long-term Focused

Results Focused

Deliberate Doer

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Simplifying Brand Strategy
Her core mission is to strip away unnecessary complexity and jargon, making brand strategy accessible and effective for business leaders beyond just the marketing department.
Authoring 'Rebrand Right'
She co-authored a book to provide a clear, practical guide for businesses on how to successfully diagnose, define, and deliver changes to a brand to drive growth.
Entrepreneurial Education
She founded the Brand Strategy Academy, an online course designed to teach creatives, consultants, and marketers the practical tools to sell and execute brand strategy.

Media Appearances

Q&A with Sarah Robb of Brand Strategy Academy. Featured in How Brands Are Built

See Now

Work History

8-2020
Brand Strategy Academy Founder + Brand Strategy Consulting For Select Clients. at Brand Strategy Academy
8-2009
Founder, Brand Lateral. Brand Strategy Consultant. at Brand Strategy Academy
8-2006 - 8-2009
Senior Strategist and Client Director at Landor & Fitch
7-2004 - 7-2006
Client Director at Landor & Fitch
3-2003 - 7-2004
Partner at Geometry Global

Education

1998 - 1999
MA with Distinction from SOAS University of London
1992 - 1995
2.1 from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Leadership Designation : Brand Strategy Academy Founder + Brand Strategy Consulting For Select Clients. at Brand Strategy Academy
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sarah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sarah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sarah

Personality Compatibility


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