Sarita Sharma

Enigma
DISC Type : Cid

AVP Sales Digital Infra-AI, NeoClouds, Software, Gaming at Zayo Group

San Jose, California, United States

Overview

Sarita Sharma is the AVP of Sales at Zayo Group, specializing in digital infrastructure for the AI, Software, and Gaming industries. Her career includes sales leadership roles at Lumen Technologies and TATA Communications, focusing on strategic growth. Colleagues describe her as energetic, dedicated, and a phenomenal business opener with strong "hunter style" sales skills.

Outside of her primary focus, Sarita has shown an interest in how technology is transforming various sectors. She has previously shared content on innovations in financial technology and the impact of tech, like virtual tours, on the real estate market, indicating a broader curiosity for digital transformation.

She has a specialized focus on providing infrastructure for emerging sectors like NeoClouds and Gaming.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AI & Gaming Infrastructure
Her current role at Zayo Group is dedicated to building sales for digital infrastructure in the AI, software, and gaming verticals.
Building Sales Teams
Her leadership philosophy focuses on creating high-performance sales organizations that operate with a client-first culture and a growth mindset.
Strategic Account Growth
She has extensive experience leading teams managing key industry brands such as Oracle, Nvidia, Cisco, and Intel.

Media Appearances

Sarita has no verified media appearances

Work History

8-2025
AVP Sales Digital Infra-AI, NeoClouds, Software, Gaming at Zayo Group
9-2020 - 10-2025
Sales Director at Lumen Technologies
10-2017 - 9-2020
Sales Director-Global Account Management Western Region at CenturyLink
4-2016 - 10-2016
Sales Director-GAM Division at Level 3 Communications
4-2004 - 3-2016
Director of Enterprise Sales at TATA Communications

Education

Bachelor of Arts - BA from Delhi, India
Executive Management Program from TATA Leadership Program

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Jose, California, United States Job Level : N/A Designation : AVP Sales Digital Infra-AI, NeoClouds, Software, Gaming at Zayo Group
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Insights For Selling To Sarita

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarita is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sarita

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sarita move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sarita take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sarita

Personality Compatibility


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