Saskia Roch

Critic
DISC Type : C

Trusted Advisor & Managing Director at ECC NEXT (eine Tochter des IFH Köln)

Düsseldorf, North Rhine-Westphalia, Germany

Overview

Saskia Roch is the Managing Director at ECC NEXT, where she advises German B2B companies on data-driven digitalization and growth strategies. With a background including a Masters from Pforzheim University and experience as a User Experience Manager, she is an expert in digital transformation and customer-centric solutions. People who have worked with her describe her as an exemplary digital consultant.

Saskia initiated and authored the annual "E-Commerce Frustbarometer" study, which analyzes the most significant frustrations for customers and retailers in online shopping.

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

B2B Digitalization
Her entire professional focus is on delivering digital strategies and data-driven solutions for the success of German B2B companies, particularly the Mittelstand.
AI in Mittelstand
She publicly advocates for AI as a crucial tool for medium-sized businesses to overcome skills shortages and drive significant progress in their digital journey.
Data-Driven Strategy
Her company's approach is founded on leveraging the data resources and expertise of IFH KÖLN to create measurable, tailored strategies for clients.

Media Appearances

Saskia has no verified media appearances

Work History

1-2023
Trusted Advisor & Managing Director at ECC NEXT (eine Tochter des IFH Köln)
1-2022 - 12-2022
Senior Managing Consultant at elaboratum GmbH
12-2020 - 12-2022
Focus group leader - Smart Mobility at European Champions Alliance
5-2018 - 12-2021
Senior Consultant at elaboratum GmbH
7-2015 - 4-2018
User Experience & Portal Manager at Telefónica Germany

Education

2008 - 2009
Master's degree from Ecole supérieure de Commerce extérieur (ESCE) - Paris
2005 - 2009
Master from Pforzheim University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Düsseldorf, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Trusted Advisor & Managing Director at ECC NEXT (eine Tochter des IFH Köln)
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Insights For Selling To Saskia

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saskia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Saskia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Saskia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Saskia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Saskia

Personality Compatibility


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