Sathyanarayan Balaji

Wildcard
DISC Type : csi

Senior Engineering Manager at NVIDIA

Bengaluru, Karnataka, India

Overview

Sathyanarayan Balaji is a Senior Engineering Manager at NVIDIA, specializing in ASIC design for networking and communication SoCs. His expertise, honed at PSG College of Technology, includes leading teams working on PCIe/CXL for next-gen CPUs and GPUs. Colleagues describe him as smart, passionate, and a strong team player.

Beyond his technical leadership, Sathyanarayan has an interest in the French language, having completed a Level 1 certification at Alliance Francaise. He also keeps an eye on developments at major technology companies like IBM and Hewlett Packard Enterprise.

Unique fact: He is the co-inventor on a patent for methods and systems for data transfers in a network device from his time at Brocade.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

High-Speed Interconnects
He leads the design and architecture for PCIe/CXL technologies in NVIDIA's next-generation CPUs, GPUs, and SoCs, indicating a deep focus on this area.
ASIC & SoC Design
His entire career, from engineer to senior manager at NVIDIA, Broadcom, and Brocade, has been focused on front-end ASIC design, development, and validation.
Datacenter Switching
He has significant experience designing key components for data center switch chips, including memory management units for Broadcom's Trident-series.

Media Appearances

Sathyanarayan has no verified media appearances

Work History

6-2023
Senior Engineering Manager at NVIDIA
12-2021 - 5-2023
Engineering Manager at NVIDIA
6-2017 - 12-2021
Senior ASIC Design Engineer at NVIDIA
7-2013 - 6-2017
Principal Design Engineer at Broadcom
7-2010 - 7-2013
ASIC Engineer at Brocade Communications Inc

Education

1998 - 2002
BE from PSG College of Technology
2008 - 2009
Level 1 from Alliance Francaise

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Senior Engineering Manager at NVIDIA
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Insights For Selling To Sathyanarayan

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sathyanarayan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sathyanarayan

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sathyanarayan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sathyanarayan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sathyanarayan

Personality Compatibility


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