Saulo Santana

Inquirer
DISC Type : cd

Chief Creative Officer (CCO) at Axel Springer

Berlin, Berlin, Germany

Overview

Saulo has no verified overview

Personality Overview

Judgemental

Demanding

Upfront

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Saulo has no verified topics they care about

Media Appearances

Saulo has no verified media appearances

Work History

5-2012
Chief Creative Officer (CCO) at Axel Springer
1-2022
Global Senior Advisor at Kekst CNC, Publicis Groupe
7-2014 - 6-2019
Member Board of Directors at Formatum
Director, Creative / Journalism at Correio Braziliense
Director, Creative / Brand at Marca

Education

2-2025 - 7-2026
Global Executive MBA • University of Navarra from IESE Business School
2005 - 2008
Bacharel from UNESA University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Berlin, Berlin, Germany Job Level : Leadership Designation : Chief Creative Officer (CCO) at Axel Springer
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Insights For Selling To Saulo

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saulo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Saulo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Saulo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Saulo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Saulo

Personality Compatibility


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