Saurabh Sugha in

Saurabh Sugha

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Head Digital at JKCement
📍 Gurugram, Haryana, India

Saurabh Sugha is the Head of Digital at JKCement, leveraging a strong educational background from IIM Ahmedabad and IIT Kanpur. He is a seasoned leader with extensive experience in digital transformation, GTM strategy, and data analytics at major corporations including Samsung, Panasonic, and Haier, focusing on driving business decisions with technology.

Beyond his corporate roles, Saurabh has deep research interests in the intersection of technology and human cognition. He is passionate about neuro-marketing, brain-computer interactions, psychology, and neuroscience, reflecting a desire to understand the deeper drivers of decision-making.

He has co-authored a publication on using unstructured Twitter data for infectious disease modeling and surveillance.

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Experience
15 Years
Current Role
Head Digital
Location
Gurugram, Haryana, India
Personality Overview

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Priorities

Topics Saurabh cares about

Digital Transformation
His entire career, from Samsung to Panasonic and now JKCement, has been focused on leading digital transformation and implementing tech-based business enablement tools.
Brain-Computer Interfaces
Lists BCI as a primary research interest, indicating a passion for futuristic technology that connects human cognition with digital systems.
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Career

Work history

10-2025
Head Digital
JKCement
12-2021 - 10-2025
Head Digital Transformation Trade Marketing
Panasonic
8-2014 - 12-2021
Channel Strategy Business Analyst, Digital Transformation, Innovation
Samsung India
2-2014 - 8-2014
Assistant Manager Strategy and OD
Videocon Consumer Durables
9-2012 - 2-2014
Strategic Operation Consultant
Haier
In the press

Media appearances

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Education
9-2021 - 9-2022
Senior Management Program
Indian Institute of Management Ahmedabad
6-2022 - 6-2023
Master's degree
Indian Institute of Technology, Kanpur
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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