Saurabh Sugha

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DISC Type : CD

Head Digital at JKCement

Gurugram, Haryana, India

Overview

Saurabh Sugha is the Head of Digital at JKCement, leveraging a strong educational background from IIM Ahmedabad and IIT Kanpur. He is a seasoned leader with extensive experience in digital transformation, GTM strategy, and data analytics at major corporations including Samsung, Panasonic, and Haier, focusing on driving business decisions with technology.

Beyond his corporate roles, Saurabh has deep research interests in the intersection of technology and human cognition. He is passionate about neuro-marketing, brain-computer interactions, psychology, and neuroscience, reflecting a desire to understand the deeper drivers of decision-making.

He has co-authored a publication on using unstructured Twitter data for infectious disease modeling and surveillance.

Personality Overview

Fast But Analytical

Precise But Practical

Rigorous & Demanding

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They respond better to strong and respectful interactions.

Topics They Care About

Digital Transformation
His entire career, from Samsung to Panasonic and now JKCement, has been focused on leading digital transformation and implementing tech-based business enablement tools.
Brain-Computer Interfaces
Lists BCI as a primary research interest, indicating a passion for futuristic technology that connects human cognition with digital systems.
Go-to-Market Strategy
A core area of his expertise, focusing on channel expansion, sales forecasting, and using data to bring products to market effectively.

Media Appearances

Saurabh has no verified media appearances

Work History

10-2025
Head Digital at JKCement
12-2021 - 10-2025
Head Digital Transformation Trade Marketing at Panasonic
8-2014 - 12-2021
Channel Strategy Business Analyst, Digital Transformation, Innovation at Samsung India
2-2014 - 8-2014
Assistant Manager Strategy and OD at Videocon Consumer Durables
9-2012 - 2-2014
Strategic Operation Consultant at Haier

Education

9-2021 - 9-2022
Senior Management Program from Indian Institute of Management Ahmedabad
6-2022 - 6-2023
Master's degree from Indian Institute of Technology, Kanpur

More Information

Social Presence :

Prographics :

Exp : 15 Location : Gurugram, Haryana, India Job Level : N/A Designation : Head Digital at JKCement
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Insights For Selling To Saurabh

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saurabh is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Saurabh

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Saurabh move?

  • If convinced, they can reach decisions quite fast.
  • Can Saurabh take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Saurabh

Personality Compatibility


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