Royce Nair

Judge
DISC Type : Dc

Vice President | Head of Brand Marketing & Subsidiary Initiatives at Axis Bank

Mumbai, Maharashtra, India

Overview

Royce is the Vice President and Head of Brand Marketing at Axis Bank, with a career in marketing spanning since 2007. An alumnus of S P Jain School of Global Management, he specializes in integrated, multi-channel campaigns. Colleagues describe him as a passionate, creative marketer with a sharp strategic mind and objective thinking.

Outside of his professional role, Royce is a keen observer of cricket, analyzing brand placements even during matches. He is also passionate about content creation, particularly producing animated, corporate, and social videos, a skill he honed while running his own marketing consultancy.

Unique fact: While at Tata Communications, Royce managed the global marketing for their high-profile Formula 1® and MERCEDES AMG PETRONAS Formula One™ team sponsorships.

Personality Overview

Generally Skeptic

Demanding

Fast But Wary

They like to act fast and expect others to do the same.  They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Topics They Care About

Brand Storytelling
He leads the brand narrative at Axis Bank, building a purposeful brand under the bank's ‘dil se open’ credo and launching major national campaigns.
AI in Marketing
His professional headline identifies him as an "AI Marketing & Brand Strategist" and an "AI Content Enthusiast, " indicating a strong interest in this emerging field.
Integrated Campaigns
His experience covers creating and executing comprehensive campaigns across TV, radio, press, outdoor, social media, and digital channels for various industries.

Media Appearances

Royce has no verified media appearances

Work History

4-2022
Vice President | Head of Brand Marketing & Subsidiary Initiatives at Axis Bank
9-2020 - 4-2021
Director - Brand Strategy at LIQVD ASIA
7-2017 - 8-2020
Founder | Marketing Consultant at ELEMENTUM MARKETING
11-2015 - 7-2017
Senior Manager Marketing - India Region at Tata Communications
6-2013 - 10-2015
Senior Manager (Marketing) - F1® Business at Tata Communications at Tata Communications

Education

2007 - 2008
MBA from S P Jain School of Global Management
Post Graduate Certification Program in Digital Marketing & Communication from MICA | The School of Ideas

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Vice President | Head of Brand Marketing & Subsidiary Initiatives at Axis Bank
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Insights For Selling To Royce

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Royce is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Royce

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Royce move?

  • They can take decisions very fast if you manage to convince them.
  • Can Royce take some risk or not?

  • The risks don’t matter much to them.

You And Royce

Personality Compatibility


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