Sreehari Krishnan

Observer
DISC Type : ci

Lead, Brand and Marketing Creative at CRED

Bengaluru, Karnataka, India

Overview

Sreehari Krishnan leads Brand and Marketing Creative at CRED, shaping the companys distinctive design, voice, and experience. He champions an in-house creative model focused on exceptional craft and tonality to produce entertaining, CRED-worthy advertising. A B. Tech graduate from Calicut University, he is actively hiring top creative talent.

He believes a brands tonality should be a direct reflection of the personalities of the people who build it.

Personality Overview

Value Driven

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

'CRED-worthy' Ads
He focuses on making advertising entertaining, emphasizing the importance of craft, taste, and tonality over relying solely on celebrity appeal.
In-house Creativity
Champions building and leading a strong in-house team to produce major campaigns, such as the "CRED Coin Rush 2. 0" film, from concept to execution.
Brand Tonality
Believes a brand's voice is a reflection of its people and focuses on how CRED sounds, feels, and lives in customers' minds.

Media Appearances

Sreehari has no verified media appearances

Work History

2-2025
Lead, Brand and Marketing Creative at CRED
5-2021 - 7-2025
Lead, Brand and Marketing Design at CRED
8-2019
Design & Brand at CRED
2-2016 - 2-2019
Visual Design at Self-employed

Education

2011 - 2015
Bachelor of Technology (BTech) from Calicut University
2006 - 2011
Education details unavailable from St. Joseph's Senior Secondary School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Lead, Brand and Marketing Creative at CRED
URL has been copied!

Insights For Selling To Sreehari

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sreehari is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sreehari

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sreehari move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sreehari take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Sreehari

Personality Compatibility


Other CRED Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.