Saverio Campanale in

Saverio Campanale

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Senior Legal Counsel (a.i.) at Booking.com
📍 Amsterdam, North Holland, Netherlands

Saverio is an Italian-qualified lawyer and Senior Legal Counsel with extensive international experience at the intersection of commercial law, technology, and marketing. He supports high-growth organizations like Booking. com and adidas in navigating complex agreements in sponsorships, brand partnerships, and AI-driven services. He holds an advanced LLM from KU Leuven.

Outside of his primary roles, Saverio is passionate about advancing the legal discourse in sports. He founded Legally Athletic, a consultancy for startups and creatives in the sports industry, and is a contributor to the legal platform diDiritto, where he publishes articles on emerging legal matters.

He won the RDES Thesis Award for Sports Law and Economics for his work on data protection in AI-driven sports.

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Experience
8 Years
Current Role
Senior Legal Counsel (a.i.)
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
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Priorities

Topics Saverio cares about

Athlete Data Rights
Frequently posts about athletes' rights concerning their performance data, biometric information, and AI-generated likenesses, advocating for updated legal frameworks to protect them.
AI & Sports Law
Published an article on safeguarding athlete data and consent in AI-driven sports, a topic central to his recent professional focus and writing.
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Career

Work history

2-2026
Senior Legal Counsel (a.i.)
Booking.com
1-2026
Freelancer | Senior Legal & Commercial Counsel
Legally Athletic
3-2024 - 2-2026
Manager - Legal Counsel | Global Brand Partnerships & Marketing | Legal and Business Affairs
adidas
4-2022 - 3-2024
Legal Counsel
Media.Monks
1-2021 - 4-2022
Senior Legal Counsel
JTC Group
In the press

Media appearances

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Education
9-2021 - 9-2023
Advanced LLM
KU Leuven
2018 - 2019
Master's Degree
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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