Saverio Campanale

Evaluator
DISC Type : Dcs

Senior Legal Counsel (a.i.) at Booking.com

Amsterdam, North Holland, Netherlands

Overview

Saverio is an Italian-qualified lawyer and Senior Legal Counsel with extensive international experience at the intersection of commercial law, technology, and marketing. He supports high-growth organizations like Booking. com and adidas in navigating complex agreements in sponsorships, brand partnerships, and AI-driven services. He holds an advanced LLM from KU Leuven.

Outside of his primary roles, Saverio is passionate about advancing the legal discourse in sports. He founded Legally Athletic, a consultancy for startups and creatives in the sports industry, and is a contributor to the legal platform diDiritto, where he publishes articles on emerging legal matters.

He won the RDES Thesis Award for Sports Law and Economics for his work on data protection in AI-driven sports.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Athlete Data Rights
Frequently posts about athletes' rights concerning their performance data, biometric information, and AI-generated likenesses, advocating for updated legal frameworks to protect them.
AI & Sports Law
Published an article on safeguarding athlete data and consent in AI-driven sports, a topic central to his recent professional focus and writing.
Sponsorship Agreements
His experience at adidas and Booking. com involves structuring high-value sponsorship deals, and he writes about the complexities of data sharing within these commercial partnerships.

Media Appearances

Saverio has no verified media appearances

Work History

2-2026
Senior Legal Counsel (a.i.) at Booking.com
1-2026
Freelancer | Senior Legal & Commercial Counsel at Legally Athletic
3-2024 - 2-2026
Manager - Legal Counsel | Global Brand Partnerships & Marketing | Legal and Business Affairs at adidas
4-2022 - 3-2024
Legal Counsel at Media.Monks
1-2021 - 4-2022
Senior Legal Counsel at JTC Group

Education

9-2021 - 9-2023
Advanced LLM from KU Leuven
2018 - 2019
Master's Degree from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 8 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Senior Legal Counsel (a.i.) at Booking.com
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Insights For Selling To Saverio

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saverio is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Saverio

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Saverio move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Saverio take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Saverio

Personality Compatibility


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