Sawaira Asad is a Marketing Operations & Research Analyst at Technology Rivers, where she merges data-driven marketing strategies with a deep understanding of human behavior. A final-year Psychology student at the International Islamic University, Islamabad, she focuses on supporting business growth through operational efficiency and consumer insights.
Her personal passion lies in psychology and mental well-being. She has practical experience from a clinical psychology internship, focusing on techniques like Cognitive Behavioral Therapy (CBT) and anger management. This interest is further demonstrated through certifications in trauma, abuse, and resilience-building.
She uniquely combines her marketing role with hands-on knowledge of clinical psychology to understand and influence consumer behavior.
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