Scott Cohen

Collaborator
DISC Type : is

Enterprise Account Executive at Shopify

New York, New York, United States

Overview

Scott is an Enterprise Account Executive at Shopify with deep expertise in the marketing technology landscape. His career highlights include senior enterprise sales roles at mParticle, Zeta Global, and Bluecore, where he focused on AI-powered customer engagement and decisioning platforms. He attended the University at Buffalo.

His social feed indicates a strong focus on the strategic partnerships and technological advancements of his past employers, particularly in the realm of generative AI.

Personality Overview

Appreciative

Consensus Builder

Good Listener

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

AI in Marketing
Shared a major announcement about a partnership between his former company, Zeta Global, and Amazon to advance generative AI in omnichannel marketing.
Customer Data Platforms
Emphasized the importance of CDPs in seeing customers as people, not just campaigns, by sharing content on the topic.
Omnichannel Engagement
His experience at multiple marketing clouds and posts about integrated platforms show a focus on engaging customers across all channels.

Media Appearances

Scott has no verified media appearances

Work History

8-2025
Enterprise Account Executive at Shopify
8-2024 - 8-2025
Enterprise Account Executive at mParticle
12-2023 - 8-2024
Vice President Enterprise Sales at Zeta Global
8-2018 - 12-2023
Account Executive at Blueshift
8-2017 - 8-2018
Account Director at Bluecore

Education

2000 - 2004
Education details unavailable from University at Buffalo

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Middle Designation : Enterprise Account Executive at Shopify
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Summarize the key points at the end of the conversation
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Scott

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Scott take some risk or not?

  • It is unlikely that they will take many risks.

You And Scott

Personality Compatibility


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