Scott Fraser

Galvanizer
DISC Type : Id

Digital Product Director at Screwfix

Flitwick, England, United Kingdom

Overview

Scott has no verified overview

Personality Overview

Pragmatic

Self-Assured

Trusting

They respond better to a combination of speed and relationship.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Scott has no verified topics they care about

Media Appearances

Scott has no verified media appearances

Work History

3-2022
Digital Product Director at Screwfix
1-2020 - 3-2022
Executive Director, Global Digital Product & Experience at Avon
5-2018 - 1-2020
Head of Digital Experience (Argos Financial Services) at Sainsbury's Bank
6-2016 - 5-2018
Head of Channels (Argos Financial Services) at Sainsbury's Bank
9-2015 - 6-2016
Head of Digital Operations (Financial Services) at Home Retail Group PLC

Education

1993 - 1996
BEng from University of Birmingham
1987 - 1993
Education details unavailable from Chepstow Comprehensive

More Information

Social Presence :

Prographics :

Exp : 14 Location : Flitwick, England, United Kingdom Job Level : Mid-senior Designation : Digital Product Director at Screwfix
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Talk about other customers and how they have derived value from your product

DONT's

  • Don’t make promises that are hard to keep
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Scott

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Scott move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Scott take some risk or not?

  • They can take risks if necessary.

You And Scott

Personality Compatibility


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