Scott Gardiner, CPA, CMA

Doer
DISC Type : ds

Associate Director, eCommerce at Ferrero

Toronto, Ontario, Canada

Overview

Scott is the Associate Director of eCommerce at Ferrero Canada, where he leverages a strong background in category management and sales strategy from his time at both Ferrero and Campbell Company of Canada. He holds an MBA from Wilfrid Laurier University and is a Chartered Professional Accountant.

He shows engagement in corporate citizenship, participating in team fundraising initiatives like Movember. Scott also follows thought leadership from publications like the Harvard Business Review and firms such as the Boston Consulting Group to stay informed on business strategy.

Scott recently co-facilitated a Digital Shelf Excellence training for Ferreros Canadian sales and marketing teams.

Personality Overview

Deliberate Doer

Strategic Planner

Results Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital Shelf Excellence
He recently co-facilitated a half-day training session on this topic for Ferrero's Canadian teams, highlighting its importance for accelerating growth.
eCommerce Growth
His current role as Associate Director of eCommerce centers on driving online sales and enhancing the shopper experience for Ferrero's brands.
Category Management
This is a core pillar of his professional experience, holding senior category management roles at both Ferrero and Campbell Company of Canada.

Media Appearances

Scott has no verified media appearances

Work History

9-2022
Associate Director, eCommerce at Ferrero
1-2020 - 9-2022
Senior Category Manager at Ferrero
11-2015 - 1-2020
Customer Marketing Manager - Nutella, Retail and Food Service at Ferrero
3-2013 - 10-2015
National Sales Strategy Manager at Campbell Company of Canada
10-2009 - 3-2013
Category Development Manager at Campbell Company of Canada

Education

2012 - 2014
Chartered Professional Accountant from Chartered Professional Accountants of Canada (CPA Canada)
2003 - 2005
MBA from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Associate Director, eCommerce at Ferrero
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Scott

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Scott take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Scott

Personality Compatibility


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