Scott Milano ⚡

Commander
DISC Type : D

Founder, Managing Director at Tanj

New York, New York, United States

Overview

Scott Milano is the Founder and Managing Director of Tanj, a global brand naming agency. A University of Maryland graduate, he has named over 1, 000 brands, including Nintendo Wii and Sony Bravia, contributing to billions in client growth. Colleagues describe him as creative, thoughtful, and proactive.

Outside of branding, Scott is the owner of The Nobi House, a mid-century modern home designed by renowned Japanese architect Noboru Kobayashi. He manages the residence as a premium location for film and photo shoots, located just 29 miles from New York City.

He created two of the most iconic consumer brand names of the 21st century: Nintendo Wii and Sony Bravia.

Personality Overview

Very Quick

Decisive

Candid & Clear

They are not always relationship oriented.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Brand Naming Strategy
His career is dedicated to the art and science of naming. He often posts about the process, lessons learned, and the impact of a great name.
AI in Creativity
He founded Chatnamer. com, a ChatGPT-powered tool, demonstrating his interest in applying AI to make the creative process of naming more accessible and educational.
Verbal Identity
His experience includes directing large-scale verbal identity transformations, developing messaging systems, and defining tone of voice for Fortune 500 companies.

Media Appearances

Scott has no verified media appearances

Work History

2-2009
Founder, Managing Director at Tanj
12-2022
Founder at Chatnamer.com
4-2025
Owner / Location Manager at TheNobiHouse.com
5-2008 - 2-2009
Director, Verbal Identity at Interbrand
4-2004 - 5-2008
Manager, Verbal Identity at Interbrand

Education

BA from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York, New York, United States Job Level : Leadership Designation : Founder, Managing Director at Tanj
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Scott

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Scott take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Scott

Personality Compatibility


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