Scott Popovich

Enigma
DISC Type : DIC

VP Sales | Sales & Business Development Expert | Retail Partnership Expansion | Go-To-Market at SDP Consulting LLC

Los Angeles Metropolitan Area, United States

Overview

Scott Popovich is a results-oriented sales and marketing executive in the consumer electronics sector, credited with driving over $4B in revenue. He specializes in creating go-to-market strategies for major retailers like Walmart, Amazon, and Best Buy. An alumnus of Stanfords business school, colleagues describe him as a visionary leader with outstanding relationship-building skills.

He appears to travel for major industry events, such as the IFA Berlin show, and has a vested interest in his Southern California community, showing public appreciation for local first responders. His professional interests include major technology companies like Intel and Sony.

He founded SDP Consulting, a boutique firm focused on helping manufacturers build and strengthen retail partnerships through targeted strategies.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Retail Partnership Expansion
His entire career, including his current role as the founder of SDP Consulting, is focused on getting consumer electronics brands into prominent retail spaces.
Go-to-Market Strategy
He specializes in crafting and executing go-to-market strategies, a key theme across his roles at Samsung, NuVision, and his own consulting firm.
Consumer Electronics Trends
With extensive experience at Samsung, Memorex, and NuVision, he actively follows industry innovations, posting about events like CES and the IFA Berlin show.

Media Appearances

Scott has no verified media appearances

Work History

1-2019
VP Sales | Sales & Business Development Expert | Retail Partnership Expansion | Go-To-Market at SDP Consulting LLC
1-2011 - 12-2018
Executive Vice President of Sales and Marketing at NuVision
4-2009 - 9-2010
Executive Vice President of Sales and Marketing | CE Retail Sales at Dreamgear LLC
4-2002 - 3-2009
Executive Vice President, Sales and Marketing & General Manager | CPG & Consumer Electronics Retail at Memorex Imation
5-2001 - 4-2002
Vice President of Sales & Marketing | Consumer Electronics Sales at Samsung Electronics America

Education

Advanced Management from Stanford University Graduate School of Business
BS from University of Colorado Colorado Springs

More Information

Social Presence :

Prographics :

Exp : 26 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : VP Sales | Sales & Business Development Expert | Retail Partnership Expansion | Go-To-Market at SDP Consulting LLC
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Scott

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Scott take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Scott

Personality Compatibility


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