Scott Stover

Questioner
DISC Type : c

Chief Marketing Officer at Boston Athletic Association

Medway, Massachusetts, United States

Overview

Scott has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Scott has no verified topics they care about

Media Appearances

Scott has no verified media appearances

Work History

1-2023
Chief Marketing Officer at Boston Athletic Association
2017 - 1-2023
Director of Marketing and Sponsorship at Boston Athletic Association
4-2009 - 10-2017
Regional Sponsorship Manager - Northeast Region at AT&T
4-2007 - 3-2009
Senior Manager - Program Execution at AT&T
2-2005 - 3-2007
Area Retail Sales Manager - Company Owned Retail at AT&T / Cingular Wireless

Education

2007 - 2010
MBA from Isenberg School of Management, UMass Amherst
1990 - 1994
BS from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 20 Location : Medway, Massachusetts, United States Job Level : Leadership Designation : Chief Marketing Officer at Boston Athletic Association
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Scott

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Scott take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Scott

Personality Compatibility


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