Scott W. Ernst

Examiner
DISC Type : sc

Chief Information Officer at Brother USA

Chester, New Jersey, United States

Overview

Scott W. Ernst is the Chief Information Officer at Brother USA, with extensive experience leading global technology, supply chain, and business operations for Fortune 50 firms. He holds an MS from Rutgers University and excels at managing large budgets, overseeing business transformations, and directing SAP initiatives.

While his public profile is highly focused on his professional accomplishments, his deep roots in New Jersey, including his education at Rutgers and Kean University, suggest a strong connection to the local community and its activities.

Scott is leading Brothers adoption of AI for forecasting and customer service, advocating a deliberate "crawl, walk, run" strategy for implementation.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

AI Adoption Strategy
He is actively implementing AI at Brother for forecasting and customer service, emphasizing a measured, phased approach to adoption.
Building Tech Teams
He recently promoted Brother's significant investment in its technology team, which was voted one of 2023's "Best Places to Work in NJ. "
Business Transformation
His career is marked by special expertise in leading business transformations, global sourcing, and large-scale SAP initiatives for major corporations.

Media Appearances

Scott has no verified media appearances

Work History

3-2022
Chief Information Officer at Brother USA
3-2021 - 3-2022
Associate Partner, Cloud Advisory at IBM
4-2020 - 2-2021
Freelance Digital Officer / Consultant at onePOINTEseven, LLP
12-2014 - 2-2020
SVP, Commercial IT at PVH Corp.
1-2013 - 6-2017
Advisory Board Member at TenFour

Education

2018 - 2018
Building & Leading Effective Teams from Columbia Business School
MS from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chester, New Jersey, United States Job Level : Leadership Designation : Chief Information Officer at Brother USA
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Insights For Selling To Scott W.

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott W. is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Scott W.

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Scott W. move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Scott W. take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Scott W.

Personality Compatibility


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