Sebastián Díaz Oyarzún

Questioner
DISC Type : c

General Manager PUMA Mexico at PUMA Group

Mexico City Metropolitan Area

Overview

Sebastián is the General Manager for PUMA Mexico, with extensive experience leading the companys operations across Latin America, including Brazil, Chile, and Peru. He is an Industrial Civil Engineer and completed a CEO Management Program at Northwesterns Kellogg School of Management, specializing in P&L management and wholesale strategy.

He is passionate about continuous learning and fostering a positive workplace. Sebastián actively engages with topics like diversity, inclusion, and belonging, and has completed coursework on confronting bias and creating healthy work environments to improve team communication and culture.

Unique fact: He has held the General Manager position for PUMA in four different Latin American markets.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Latin American Markets
Has extensive, hands-on experience leading PUMA's business as General Manager in Mexico, Brazil, Chile, and Peru.
Workplace Culture
Actively shares content about creating a positive, healthy, and inclusive work environment, showing a focus on organizational leadership.
Diversity and Inclusion
Holds a certification in "Diversity, Inclusion, and Belonging" and has completed courses on confronting bias in the workplace.

Media Appearances

Sebastián has no verified media appearances

Work History

1-2024
General Manager PUMA Mexico at PUMA Group
1-2019 - 1-2024
General Manager PUMA Brasil at PUMA Group
1-2018 - 1-2019
Latin America Sr. Commercial Director at PUMA Group
1-2015 - 1-2018
General Manager PUMA Chile & Peru at PUMA Group
7-2012 - 1-2015
Marketplace Manager Southern Cone at Nike

Education

1995 - 2000
Ingeniero Civil Industrial from Universidad Adolfo Ibáñez
2016 - 2016
CEO Management Program from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 25 Location : Mexico City Metropolitan Area Job Level : Senior Designation : General Manager PUMA Mexico at PUMA Group
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Insights For Selling To Sebastián

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastián is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sebastián

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sebastián move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sebastián take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sebastián

Personality Compatibility


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