Sebastián Díaz Oyarzún in

Sebastián Díaz Oyarzún

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General Manager PUMA Mexico at PUMA Group
📍 Mexico City Metropolitan Area

Sebastián is the General Manager for PUMA Mexico, with extensive experience leading the companys operations across Latin America, including Brazil, Chile, and Peru. He is an Industrial Civil Engineer and completed a CEO Management Program at Northwesterns Kellogg School of Management, specializing in P&L management and wholesale strategy.

He is passionate about continuous learning and fostering a positive workplace. Sebastián actively engages with topics like diversity, inclusion, and belonging, and has completed coursework on confronting bias and creating healthy work environments to improve team communication and culture.

Unique fact: He has held the General Manager position for PUMA in four different Latin American markets.

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Experience
25 Years
Current Role
General Manager PUMA Mexico
Job Level
Senior
Location
Mexico City Metropolitan Area
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sebastián cares about

Latin American Markets
Has extensive, hands-on experience leading PUMA's business as General Manager in Mexico, Brazil, Chile, and Peru.
Workplace Culture
Actively shares content about creating a positive, healthy, and inclusive work environment, showing a focus on organizational leadership.
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Career

Work history

1-2024
General Manager PUMA Mexico
PUMA Group
1-2019 - 1-2024
General Manager PUMA Brasil
PUMA Group
1-2018 - 1-2019
Latin America Sr. Commercial Director
PUMA Group
1-2015 - 1-2018
General Manager PUMA Chile & Peru
PUMA Group
7-2012 - 1-2015
Marketplace Manager Southern Cone
Nike
In the press

Media appearances

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Education
1995 - 2000
Ingeniero Civil Industrial
Universidad Adolfo Ibáñez
2016 - 2016
CEO Management Program
Northwestern University - Kellogg School of Management
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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