Sebastian Minaudo - CLU®, ChFC®, RICP®

Examiner
DISC Type : cs

Founder, CEO & Private Wealth Advisor at Cranbrook Financial

Troy, Michigan, United States

Overview

Sebastian is the Founder and CEO of Cranbrook Financial, a wealth advisory firm he established over 30 years ago. A Central Michigan University alumnus with CLU®, ChFC®, and RICP® designations, he specializes in complex estate and financial planning for high-net-worth families and business owners, emphasizing long-term security.

Born and raised in Michigan, Sebastian resides in Oakland with his wife, Nella, and their four children. He is a grandfather and enjoys playing pickleball, attending sporting events, and spending time with family at their homes in Northern Michigan and Florida. He is also active in local church organizations.

Two of his children have joined Cranbrook Financial, making the firm a true family legacy business.

Personality Overview

Tough To Convince

Overcautious

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Legacy Planning
His firm's mission is to help clients build lasting legacies, a principle he embodies by having his own children working in his business.
Family-Owned Business
As the founder of a successful family enterprise, he has firsthand experience with the unique challenges and opportunities of succession planning and intergenerational wealth.
Pickleball
His personal bio explicitly lists playing pickleball as one of his hobbies outside of work.

Media Appearances

Sebastian has no verified media appearances

Work History

1-1990
Founder, CEO & Private Wealth Advisor at Cranbrook Financial
1-1990
Private Wealth Advisor at Northwestern Mutual

Education

1983 - 1985
Bachelor of Science from Central Michigan University
1981 - 1982
Education details unavailable from Stevenson High School,Sterling Hts ,Michigan

More Information

Social Presence :

Prographics :

Exp : 35 Location : Troy, Michigan, United States Job Level : Leadership Designation : Founder, CEO & Private Wealth Advisor at Cranbrook Financial
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Insights For Selling To Sebastian

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastian is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sebastian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sebastian move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sebastian take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sebastian

Personality Compatibility


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