Sebastian Morales Jaureguiberry

Observer
DISC Type : ci

Gerente TI y SAC at Sparta

Chile

Overview

Sebastian is an executive at Spar leading digital transformation, IT, and customer service. With a career spanning finance, operations, and even an interim CEO role, he has a holistic view of the retail business. He holds both an MBA and an M. Sc. from Pontificia Universidad Católica de Chile.

Sebastian has a clear interest in applying technology and data to solve diverse problems. This extends beyond retail, as evidenced by his academic work involving the use of MRI technology for the 3D modeling of wood characteristics.

Unique fact: He co-authored a scientific paper on using MRI technology to reconstruct the growth rings of pine trees.

Personality Overview

Example Seeker

Assertive

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Retail Digital Transformation
He is currently leading Spar's digital transformation, focusing on agile architecture, data-driven organization, and enhancing the e-commerce platform.
Data-Driven Operations
A core pillar of his strategy is developing a data-oriented organization and creating management control panels to support business growth.
E-commerce Platforms
He has direct experience launching and strengthening e-commerce operations, including launching a new platform based on Magento and reinforcing its operational stability.

Media Appearances

Sebastian has no verified media appearances

Work History

5-2025
Gerente TI y SAC at Sparta
2-2020 - 4-2025
Gerente Personas, TI, SAC y Servicio Técnico at Sparta
1-2015 - 12-2015
Interim CEO at Sparta
2-2013 - 10-2018
Gerente de Administración y Finanzas at Sparta
1-2010 - 3-2011
Gerente Comercial Zoo Concept at Equity Brands & Retail

Education

2010 - 2011
MBA from Pontificia Universidad Católica de Chile
2001 - 2003
M.Sc. from Pontificia Universidad Católica de Chile

More Information

Social Presence :

Prographics :

Exp : 16 Location : Chile Job Level : N/A Designation : Gerente TI y SAC at Sparta
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Insights For Selling To Sebastian

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sebastian

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sebastian move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sebastian take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Sebastian

Personality Compatibility


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