Sebastian Morales Jaureguiberry in

Sebastian Morales Jaureguiberry

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Gerente TI y SAC at Sparta
📍 Chile

Sebastian is an executive at Spar leading digital transformation, IT, and customer service. With a career spanning finance, operations, and even an interim CEO role, he has a holistic view of the retail business. He holds both an MBA and an M. Sc. from Pontificia Universidad Católica de Chile.

Sebastian has a clear interest in applying technology and data to solve diverse problems. This extends beyond retail, as evidenced by his academic work involving the use of MRI technology for the 3D modeling of wood characteristics.

Unique fact: He co-authored a scientific paper on using MRI technology to reconstruct the growth rings of pine trees.

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Experience
16 Years
Current Role
Gerente TI y SAC
Location
Chile
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sebastian cares about

Retail Digital Transformation
He is currently leading Spar's digital transformation, focusing on agile architecture, data-driven organization, and enhancing the e-commerce platform.
Data-Driven Operations
A core pillar of his strategy is developing a data-oriented organization and creating management control panels to support business growth.
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Career

Work history

5-2025
Gerente TI y SAC
Sparta
2-2020 - 4-2025
Gerente Personas, TI, SAC y Servicio Técnico
Sparta
1-2015 - 12-2015
Interim CEO
Sparta
2-2013 - 10-2018
Gerente de Administración y Finanzas
Sparta
1-2010 - 3-2011
Gerente Comercial Zoo Concept
Equity Brands & Retail
In the press

Media appearances

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Education
2010 - 2011
MBA
Pontificia Universidad Católica de Chile
2001 - 2003
M.Sc.
Pontificia Universidad Católica de Chile
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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