Sebastian Zuluaga

Critic
DISC Type : C

Country Manager at LAVALENTINA Design

Bogota, D.C., Capital District, Colombia

Overview

Sebastian Zuluaga is the Country Manager for LAVALENTINA Design, a bilingual marketing strategist with over 12 years of experience. An Economist and Strategic Marketing Specialist, he has led successful campaigns for major brands like Suzuki, Citroen, and Claro, focusing on brand development and digital ecosystems.

Outside of his core role, he is intellectually curious about different business approaches, showing interest in major consulting and consumer goods firms like Accenture and Unilever. He has also invested in his communication skills, earning a certification in selling effectively through storytelling.

He proudly refers to his team as the "equipo animal" (animal team), reflecting a unique and energetic leadership style.

Personality Overview

ROI Driven

Objective Thinker

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Purposeful Branding
Passionate about building brands that connect and inspire. His focus is on using strategy, naming, and identity to communicate a clear value proposition, as seen in his recent posts.
Digital Ecosystems
Experienced in leading the digital transformation for major brands. He focuses on developing online ecosystems that drive business growth and ensure sustainable profitability.
Team Leadership
Invests in strengthening his team's vision and celebrating their success. He recently highlighted a leadership workshop and praised his team's effort and dedication.

Media Appearances

Sebastián Zuluaga - Country Manager at LAVALENTINA Design. Featured in TheOrg.com

See Now

Work History

4-2022
Country Manager at LAVALENTINA Design
7-2019 - 3-2022
Account Director at VMLY&R
12-2017 - 12-2018
Account Director at DDB Colombia
7-2013 - 11-2017
Director de Cuenta at Sancho BBDO
2-2013 - 7-2013
Director de cuenta at Lowe/SSP3

Education

1-2009 - 9-2010
Especialista from CESA
Economista from Universidad Autonoma de Manizales

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Country Manager at LAVALENTINA Design
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Insights For Selling To Sebastian

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastian is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sebastian

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sebastian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sebastian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sebastian

Personality Compatibility


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