Sebastian Zuluaga in

Sebastian Zuluaga

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Country Manager at LAVALENTINA Design
📍 Bogota, D.C., Capital District, Colombia

Sebastian Zuluaga is the Country Manager for LAVALENTINA Design, a bilingual marketing strategist with over 12 years of experience. An Economist and Strategic Marketing Specialist, he has led successful campaigns for major brands like Suzuki, Citroen, and Claro, focusing on brand development and digital ecosystems.

Outside of his core role, he is intellectually curious about different business approaches, showing interest in major consulting and consumer goods firms like Accenture and Unilever. He has also invested in his communication skills, earning a certification in selling effectively through storytelling.

He proudly refers to his team as the "equipo animal" (animal team), reflecting a unique and energetic leadership style.

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Experience
12 Years
Current Role
Country Manager
Job Level
Middle
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How Sebastian shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sebastian cares about

Purposeful Branding
Passionate about building brands that connect and inspire. His focus is on using strategy, naming, and identity to communicate a clear value proposition, as seen in his recent posts.
Digital Ecosystems
Experienced in leading the digital transformation for major brands. He focuses on developing online ecosystems that drive business growth and ensure sustainable profitability.
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Career

Work history

4-2022
Country Manager
LAVALENTINA Design
7-2019 - 3-2022
Account Director
VMLY&R
12-2017 - 12-2018
Account Director
DDB Colombia
7-2013 - 11-2017
Director de Cuenta
Sancho BBDO
2-2013 - 7-2013
Director de cuenta
Lowe/SSP3
In the press

Media appearances

Sebastián Zuluaga - Country Manager at LAVALENTINA Design. Featured in TheOrg.com
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Education
1-2009 - 9-2010
Especialista
CESA
Economista
Universidad Autonoma de Manizales
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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