Seho Lee

Examiner
DISC Type : cs

President, Advertising at Telly TV

New York, New York, United States

Overview

Seho Lee is the President of Advertising at Telly TV, leading the go-to-market strategy for its unique ad-supported television model. With a rich background in ad tech, he previously helped build and scale the advertising business at Uber as Head of US Sales and held senior programmatic sales roles at Unruly and Sizmek.

Outside of his executive role, Seho is a passionate fan of the Philadelphia Eagles. He is actively involved in the advertising community, frequently participating in industry events and roadshows to demonstrate Tellys innovative dual-screen technology to agencies and partners.

He is pioneering a new advertising frontier by monetizing the industrys first free, dual-screen smart TV.

Personality Overview

Status Quo Seeker

Process Oriented

Unexpressive

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Dual-Screen Advertising
He is leading Telly's efforts to popularize its dual-screen TV, which enables non-interruptive and interactive ad experiences for brands.
Ad Tech Innovation
His career at Uber, Unruly, and now Telly demonstrates a focus on building and scaling innovative advertising platforms, from mobile to CTV.
Shoppable Television
Actively promotes Telly's capabilities for e-commerce integration, such as its partnership with TheTake. ai to make TV content shoppable.

Media Appearances

Seho has no verified media appearances

Work History

1-2025
President, Advertising at Telly TV
3-2022 - 2-2025
Head of US Sales, Strategic Verticals at Uber
6-2016 - 3-2022
US Vice President, Programmatic at Unruly
1-2014 - 6-2016
Sr. Sales Director at Sizmek by Amazon
8-2012 - 8-2013
Account Executive at Millennial Media

Education

Education details unavailable from Isenberg School of Management, UMass Amherst
Education details unavailable from UNSW

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : N/A Designation : President, Advertising at Telly TV
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Insights For Selling To Seho

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seho is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Seho

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Seho move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Seho take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Seho

Personality Compatibility


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