Selena Soo in

Selena Soo

Initiator · DISC type Di
USA Today Top 10 Bestselling Author at Rich Relationships
📍 New York, New York, United States

Selena Soo is a USA Today bestselling author and business strategist focused on helping leaders build "Rich Relationships. " An MBA from NYU Stern, she transitioned from a nonprofit career to founding a seven-figure consultancy that helps entrepreneurs land major media placements and exponentially grow their businesses through meaningful connections.

Personally, Selena identifies as a massive introvert who has moved from New York City to live in Puerto Rico. She is passionate about womens empowerment, having previously worked at Step Up Womens Network and consulted for a womens lifestyle media company. People often describe her as generous, gifted, and strategic.

Despite being a self-proclaimed introvert, she built her entire multi-million dollar business by mastering the art of connecting with high-level influencers and media personalities.

Read the full overview →
Experience
21 Years
Current Role
USA Today Top 10 Bestselling Author
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Selena shows up

Confident
Impact-Oriented
Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Priorities

Topics Selena cares about

Building Rich Relationships
This is the core concept of her bestselling book and business philosophy, emphasizing deep, authentic connections over transactional networking to grow a business and enrich one's life.
Entrepreneurial Growth
She specializes in helping entrepreneurs, experts, and authors scale their businesses to seven and eight figures by leveraging strategic partnerships and media visibility.
+5 more topics Login to view topics
Career

Work history

4-2025
USA Today Top 10 Bestselling Author
Rich Relationships
6-2012
Founder
Selena Soo
5-2011 - 5-2012
Business Development & Operations Consultant
ClaudiaChan.com
7-2010 - 5-2012
MBA Candidate
NYU Stern School of Business
2-2007 - 2-2010
Senior Program Manager
Step Up Women's Network
In the press

Media appearances

Selena Soo on Rich Relationships & The 6 Circles of Connection. Featured in Apple Podcasts
See now
Rich Relationships: Create Your Million-Dollar Network with Selena Soo. Featured in Apple Podcasts
+15 more appearances Login to view media
Education
2010 - 2012
MBA
NYU Stern School of Business
2000 - 2004
Bachelor of Arts (B.A.)
Columbia University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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