Selena Soo

Initiator
DISC Type : Di

USA Today Top 10 Bestselling Author at Rich Relationships

New York, New York, United States

Overview

Selena Soo is a USA Today bestselling author and business strategist focused on helping leaders build "Rich Relationships. " An MBA from NYU Stern, she transitioned from a nonprofit career to founding a seven-figure consultancy that helps entrepreneurs land major media placements and exponentially grow their businesses through meaningful connections.

Personally, Selena identifies as a massive introvert who has moved from New York City to live in Puerto Rico. She is passionate about womens empowerment, having previously worked at Step Up Womens Network and consulted for a womens lifestyle media company. People often describe her as generous, gifted, and strategic.

Despite being a self-proclaimed introvert, she built her entire multi-million dollar business by mastering the art of connecting with high-level influencers and media personalities.

Personality Overview

Confident

Impact-Oriented

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Building Rich Relationships
This is the core concept of her bestselling book and business philosophy, emphasizing deep, authentic connections over transactional networking to grow a business and enrich one's life.
Entrepreneurial Growth
She specializes in helping entrepreneurs, experts, and authors scale their businesses to seven and eight figures by leveraging strategic partnerships and media visibility.
Media & Publicity
Through her signature program "Impacting Millions, " she teaches clients how to land features in top-tier media outlets like Forbes and O, The Oprah Magazine.

Media Appearances

Selena Soo on Rich Relationships & The 6 Circles of Connection. Featured in Apple Podcasts

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Rich Relationships: Create Your Million-Dollar Network with Selena Soo. Featured in Apple Podcasts

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5 Types of Rich Relationships That Fuel Your Success with Selena Soo. Featured in Spotify

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Work History

4-2025
USA Today Top 10 Bestselling Author at Rich Relationships
6-2012
Founder at Selena Soo
5-2011 - 5-2012
Business Development & Operations Consultant at ClaudiaChan.com
7-2010 - 5-2012
MBA Candidate at NYU Stern School of Business
2-2007 - 2-2010
Senior Program Manager at Step Up Women's Network

Education

2010 - 2012
MBA from NYU Stern School of Business
2000 - 2004
Bachelor of Arts (B.A.) from Columbia University

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : USA Today Top 10 Bestselling Author at Rich Relationships
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Insights For Selling To Selena

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Selena is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Selena

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Selena move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Selena take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Selena

Personality Compatibility


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