Selena Soo in

Selena Soo

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USA Today Top 10 Bestselling Author at Rich Relationships
📍 New York, New York, United States

Selena Soo is a USA Today bestselling author and business strategist focused on helping leaders build "Rich Relationships. " An MBA from NYU Stern, she transitioned from a nonprofit career to founding a seven-figure consultancy that helps entrepreneurs land major media placements and exponentially grow their businesses through meaningful connections.

Personally, Selena identifies as a massive introvert who has moved from New York City to live in Puerto Rico. She is passionate about womens empowerment, having previously worked at Step Up Womens Network and consulted for a womens lifestyle media company. People often describe her as generous, gifted, and strategic.

Despite being a self-proclaimed introvert, she built her entire multi-million dollar business by mastering the art of connecting with high-level influencers and media personalities.

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Experience
21 Years
Current Role
USA Today Top 10 Bestselling Author
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Selena shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Selena cares about

Building Rich Relationships
This is the core concept of her bestselling book and business philosophy, emphasizing deep, authentic connections over transactional networking to grow a business and enrich one's life.
Entrepreneurial Growth
She specializes in helping entrepreneurs, experts, and authors scale their businesses to seven and eight figures by leveraging strategic partnerships and media visibility.
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Career

Work history

4-2025
USA Today Top 10 Bestselling Author
Rich Relationships
6-2012
Founder
Selena Soo
5-2011 - 5-2012
Business Development & Operations Consultant
ClaudiaChan.com
7-2010 - 5-2012
MBA Candidate
NYU Stern School of Business
2-2007 - 2-2010
Senior Program Manager
Step Up Women's Network
In the press

Media appearances

Selena Soo on Rich Relationships & The 6 Circles of Connection. Featured in Apple Podcasts
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Rich Relationships: Create Your Million-Dollar Network with Selena Soo. Featured in Apple Podcasts
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Education
2010 - 2012
MBA
NYU Stern School of Business
2000 - 2004
Bachelor of Arts (B.A.)
Columbia University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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