Selin Tyler

Initiator
DISC Type : Di

Senior Director, Head of Product Marketing and Sales Enablement at Dolby Laboratories

Oakland, California, United States

Overview

Selin is the Senior Director, Head of Product Marketing and Sales Enablement at Dolby Laboratories, with a background that includes leadership roles at Facebook and LinkedIn. An MBA from Harvard Business School, colleagues describe her as a strategic, data-driven, and passionate product marketing leader with deep B2B expertise.

Outside of her tech career, Selin is a registered and experienced yoga instructor (e-RYT 200). She has taught multiple styles including Power Vinyasa and Yoga Sculpt, showcasing a strong personal commitment to wellness and mindfulness.

She was named one of the "Top 50 B2B Product Marketers To Watch" by Kapost.

Personality Overview

Friendly Challenger

Conviction Driven

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

B2B Product Marketing
Her core expertise across Dolby, Facebook, and LinkedIn. Colleagues refer to her as a "product marketing guru" with a diverse and strategic toolset.
Audio Technology
Frequently posts about her passion for Dolby Atmos technology and its ability to create new, immersive music listening experiences for consumers.
Sales Enablement
A key part of her current senior director role at Dolby is equipping sales teams to successfully bring complex technologies to market.

Media Appearances

Setting boundaries as a product marketer | Selin Tyler, Dolby Laboratories. Featured in Product Marketing Alliance

See Now

Work History

10-2020
Senior Director, Head of Product Marketing and Sales Enablement at Dolby Laboratories
3-2020 - 10-2020
Product Marketing Lead, eCommerce at Facebook
4-2019 - 3-2020
Head of Product Marketing Communications (All Verticals) at Facebook
7-2018 - 4-2019
Product Marketing Communications Lead (Digital Transformation Verticals) at Facebook
6-2014 - 8-2018
Yoga Instructor at CorePower Yoga

Education

2008 - 2010
MBA from Harvard Business School
2002 - 2003
MS from Stanford University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Oakland, California, United States Job Level : Senior Designation : Senior Director, Head of Product Marketing and Sales Enablement at Dolby Laboratories
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Insights For Selling To Selin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Selin is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Selin

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Selin move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Selin take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Selin

Personality Compatibility


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