Sendy Cristani Cassab in

Sendy Cristani Cassab

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Account Director FSI Brazil - Adobe Experience Cloud at Adobe
📍 São Paulo, São Paulo, Brazil

As an Account Director at Adobe, Sendy Cristani Cassab drives digital transformation for Brazils financial sector. With over 15 years of experience, including strategic roles at VTEX, she excels at building partnerships and delivering data-driven solutions. Colleagues describe her as committed, dedicated, hard-working, and an inspiring leader.

Sendy is passionate about the intersection of career and personal growth, sharing how motherhood has profoundly transformed her perspective and work ethic. She comes from a family of entrepreneurs, which has deeply influenced her drive and resilience in her professional life.

In 2026, Sendy was recognized as Adobes "Account Director of the Year for Latin America".

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Experience
13 Years
Current Role
Account Director FSI Brazil - Adobe Experience Cloud
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sendy cares about

Financial Services Martech
She leads Adobe's initiatives for the FSI sector in Brazil, spearheading major partnerships and organizing industry-specific events like Adobe FSI Connections.
Strategic Partnerships
In a previous role, she formalized over 250 strategic partnerships, demonstrating her expertise in building and scaling business ecosystems.
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Career

Work history

4-2023
Account Director FSI Brazil - Adobe Experience Cloud
Adobe
4-2022 - 4-2023
Enterprise Sales Executive na VTEX
VTEX
5-2021 - 4-2023
Sales Account Executive na VTEX
VTEX
3-2019 - 5-2021
Diretora de NETWORK
VTEX
10-2017 - 3-2019
Head of VTEX HUB
VTEX
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
11-2022 - 11-2022
Gestão de Vendas
Insper Instituto de Ensino e Pesquisa
1-2016 - 7-2017
Pós-graduação Lato Sensu - MBA
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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