Sera Holland in

Sera Holland

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CEO, Ketchum UK at Ketchum
📍 United Kingdom

Sera Holland is the CEO of Ketchum UK, bringing over 25 years of experience in agency leadership and strategic innovation. An MBA graduate from the Berlin School of Creative Leadership, she has been instrumental in driving global growth and has been recognized as a Drum Marketer of the Year.

Sera is a passionate advocate for diversity and inclusion, championing gender equality through WACL and supporting emerging talent as a Mentor Ambassador for the Creative Mentor Network. She is an outspoken champion for neurodiversity and serves as the Chair for the British Independent Film Awards (BIFA).

Beyond her extensive communications career, she is the Chair of the British Independent Film Awards (BIFA), reflecting a deep passion for independent cinema.

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Experience
22 Years
Current Role
CEO, Ketchum UK
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sera cares about

Strategic Innovation
Previously served as Ketchum's Chief Strategy & Innovation Officer for Global Markets, co-creating the firm's global innovation agenda.
Agency Leadership
As CEO with over 25 years of experience, she focuses on balancing creative ingenuity with strategic process to foster growth and a strong team culture.
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Career

Work history

8-2024
CEO, Ketchum UK
Ketchum
1-2023 - 8-2024
Chief Strategy & Innovation Officer, Global Markets
Ketchum
10-2021 - 8-2024
Deputy CEO, UK
Ketchum
6-2021
Member, Campaigning Committee
WACL (Women in Advertising & Communications Leadership )
6-2020
Mentor
Brixton Finishing School for Digital Talent
In the press

Media appearances

Ketchum Elevates Sera Holland to UK CEO. Featured in Ketchum
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PR: A Secret Weapon that Deserves a Seat at the Top Table. Featured in The Drum
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Education
Master of Business Administration (MBA)
Berlin School of Creative Leadership
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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