Sera Holland

Supporter
DISC Type : s

CEO, Ketchum UK at Ketchum

United Kingdom

Overview

Sera Holland is the CEO of Ketchum UK, bringing over 25 years of experience in agency leadership and strategic innovation. An MBA graduate from the Berlin School of Creative Leadership, she has been instrumental in driving global growth and has been recognized as a Drum Marketer of the Year.

Sera is a passionate advocate for diversity and inclusion, championing gender equality through WACL and supporting emerging talent as a Mentor Ambassador for the Creative Mentor Network. She is an outspoken champion for neurodiversity and serves as the Chair for the British Independent Film Awards (BIFA).

Beyond her extensive communications career, she is the Chair of the British Independent Film Awards (BIFA), reflecting a deep passion for independent cinema.

Personality Overview

Risk-averse

Calm

Procedural

They prefer to follow rules and procedures.  They are motivated by the potential impact of their decision on the organization. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Strategic Innovation
Previously served as Ketchum's Chief Strategy & Innovation Officer for Global Markets, co-creating the firm's global innovation agenda.
Agency Leadership
As CEO with over 25 years of experience, she focuses on balancing creative ingenuity with strategic process to foster growth and a strong team culture.
Neurodiversity Advocacy
As a public champion for neurodiversity, she writes and speaks about creating inclusive systems and work environments that empower different perspectives.

Media Appearances

Ketchum Elevates Sera Holland to UK CEO. Featured in Ketchum

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PR: A Secret Weapon that Deserves a Seat at the Top Table. Featured in The Drum

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Ketchum appoints UK CEO. Featured in PR Week

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Work History

8-2024
CEO, Ketchum UK at Ketchum
1-2023 - 8-2024
Chief Strategy & Innovation Officer, Global Markets at Ketchum
10-2021 - 8-2024
Deputy CEO, UK at Ketchum
6-2021
Member, Campaigning Committee at WACL (Women in Advertising & Communications Leadership )
6-2020
Mentor at Brixton Finishing School for Digital Talent

Education

Master of Business Administration (MBA) from Berlin School of Creative Leadership

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Leadership Designation : CEO, Ketchum UK at Ketchum
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Insights For Selling To Sera

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Show willingness to accommodating their needs or requests
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t rush them to make quick decisions
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sera is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Sera

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Sera move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Sera take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Sera

Personality Compatibility


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