Simon Redfern in

Simon Redfern

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Chief Executive Officer, UK at Burson
📍 London, England, United Kingdom

Simon is the UK CEO for Burson, leveraging 25 years of experience in communications and corporate affairs. He has held senior roles at major tech and regulatory brands including Google, Salesforce, and Ofcom. He holds degrees from The University of Sheffield and Birkbeck, University of London. Colleagues describe him as inspiring, creative, and driven.

Fueled by an early passion for politics, Simon is highly engaged with the intersection of technology, global economics, and public policy. He closely follows innovations in areas like autonomous transport and participates in high-level discussions on their societal and regulatory implications, such as those at the World Economic Forum.

His first job was selling saucepans and microwaves in a department store, an experience he says taught him a lot about being a consultant.

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Experience
27 Years
Current Role
Chief Executive Officer, UK
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Simon shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Simon cares about

Reputation Economy
Recently discussed Burson's "Reputation Economy" report at the World Economic Forum, focusing on reputation as a key asset for businesses in the modern era.
Public Affairs
A long-standing focus, having been Director of Public Affairs for Google in Europe and winning "Public Affairs Consultant of the Year" earlier in his career.
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Career

Work history

4-2025
Chief Executive Officer, UK
Burson
1-2021 - 4-2025
Director of Communications
Ofcom
7-2019 - 1-2021
Director of Public Affairs, Europe
Google
5-2018 - 7-2019
Vice President Communications EMEA
Salesforce
1-2016 - 5-2018
Vice President Corporate Affairs, EMEA
Starbucks
In the press

Media appearances

Burson names Simon Redfern UK CEO. Featured in PR Week
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Simon Redfern - Burson. Featured in Burson Global
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Education
1992 - 1995
BA (Hons)
The University of Sheffield
1997 - 1999
MSc
Birkbeck, University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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