Serena Shallop

Evaluator
DISC Type : Dcs

Project Coordinator, PM (Information & Data) at International Air Transport Association (IATA)

Geneva Metropolitan Area, Switzerland

Overview

Serena has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Serena has no verified topics they care about

Media Appearances

Serena has no verified media appearances

Work History

2-2026
Project Coordinator, PM (Information & Data) at International Air Transport Association (IATA)
9-2025 - 2-2026
Senior Resource Delivery Partner (via Scout) at Publicis Production
2-2025 - 9-2025
Senior Resource Delivery Partner, EMEA at Lightspeed Commerce
6-2023 - 2-2024
Resource Delivery Advisor (Tech) at Penna
6-2022 - 3-2023
Senior Resource Delivery Advisor at Coupa Software

Education

2018 - 2018
CIPD from REED Business School-Wartson Martin Partnership
2007 - 2010
A Levels from Marina International School, The Gambia

More Information

Social Presence :

Prographics :

Exp : 2 Location : Geneva Metropolitan Area, Switzerland Job Level : Junior Designation : Project Coordinator, PM (Information & Data) at International Air Transport Association (IATA)
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Serena

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Serena move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Serena take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Serena

Personality Compatibility


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