Serge Babenko

Pioneer
DISC Type : dsi

Principal at Evantage

London, Canada Metropolitan Area

Overview

Serge Babenko is a Global Sales & Partnerships Leader who co-founded the sports-tourism SaaS platform, EventConnect. Now a Principal at Evantage, he focuses on hotel technology and investor consultation for short-term rental portfolios. An alumnus of Western University, his career is dedicated to fostering collaboration between youth sports stakeholders and hotels.

He co-founded EventConnect, a platform designed to streamline the youth sports tournament experience for organizers, hotels, and destinations.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Youth Sports Tech
Co-founded and served as EVP for EventConnect, a SaaS platform that reshapes the youth sports tournament and booking experience.
Strategic Partnerships
His career focuses on creating high-value collaborations, particularly between sports organizations, destinations, and major hotel brands.
Hotel Technology
His current role at Evantage involves direct consultation on hotel technology, indicating a deep interest in the sector's evolution.

Media Appearances

Serge has no verified media appearances

Work History

10-2020
Principal at Evantage
1-2010 - 10-2020
Executive Vice-President , Co-Founder at EventConnect™

Education

Serge has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, Canada Metropolitan Area Job Level : Mid-senior Designation : Principal at Evantage
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Insights For Selling To Serge

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serge is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Serge

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Serge move?

  • They are generally fast movers and can take quick decisions
  • Can Serge take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Serge

Personality Compatibility


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