Sergi Roca

Inquirer
DISC Type : cd

FP&A Manager at Heura Foods

Greater Barcelona Metropolitan Area, Spain

Overview

Sergi is a skilled FP&A Manager at Heura Foods with a history of progressive roles in financial control and business analysis at companies like NUTRITION & SANTE and MediaMarkt. He holds both a Masters degree and a Postgraduate course from UPF Barcelona School of Management.

He is actively building his team at Heura Foods, having recently shared job postings for junior controller and FP&A positions.

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Financial Control
His career shows a consistent focus on financial planning and cost control, moving from controller roles to his current FP&A Manager position.
Hiring Finance Talent
Based on his social media activity, he is directly involved in recruiting junior and commercial controllers to build out his team at Heura Foods.
Plant-Based Industry
His leadership role at Heura Foods, a prominent plant-based food company, indicates a strong professional focus on this growing market segment.

Media Appearances

Sergi has no verified media appearances

Work History

3-2025
FP&A Manager at Heura Foods
9-2023 - 3-2025
FP&A Cost controller at Heura Foods
7-2022 - 9-2023
Controller de negocio de Groceries, Export y B2B at NUTRITION & SANTE S.A.S
3-2019 - 7-2022
Controller de negocio HFS/BIO, Pharma, E-commerce y Food Service at NUTRITION & SANTE S.A.S
3-2018 - 2-2019
Pricing Analyst at MediaMarkt

Education

2015 - 2016
Postgraduate Course from UPF Barcelona School of Management
2014 - 2015
Master's degree from UPF Barcelona School of Management

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Middle Designation : FP&A Manager at Heura Foods
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Insights For Selling To Sergi

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergi is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sergi

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sergi move?

  • Their decision making speed is somewhere in the middle.
  • Can Sergi take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sergi

Personality Compatibility


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